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customers had experienced in shopping at internet shopping mall and discussed strategic current issues about its analytic results. <요약>
인터넷 가상환경에 존재하고있는 온라인 쇼핑몰은 새로운 거래유형을 정착시키기 위한 다양한 노력을 기울이고 있으며 새로운 환
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Satisfaction", Journal of Retailing, 72(2), 201-14
Taylor, Steven A. and Thomas l. Baker(1994), "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Customers' Purchase Intentions", Journal of Retailing, 70(Summer), 163-78
Westbrook, R. A.(1987), "
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customer satisfaction and purchase intention by food related lifestyle of undergraduate students. Foodserv Ind J 2019; 15(2): 195-210.
(7) Yusra Y, Agus A. The influence of online food delivery service quality on customer satisfaction and customer loyalty: the role of personal innovativeness. J Env
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customer trust affecting customer loyalty of environmentally friendly electronics products,” Kasetsart Journal of Social Sciences, 38(1), 24-30.
Peter, J. P. and M. J. Ryan.(1976), “An Investigation of Perceived Risk at the Brand Level,” Journal of Marketing Research, 13(5), 184-188.
Ryu, J. W., & K
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values of web sites, which were informativeness, entertainment, and organization of web site affect on brand equity or not? Research model was tested against the data acquired from membership users in online businesses.
We have found relationship between two of web site values, which were Informati
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