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Measurement and Evaluation of Satisfaction Process in Retail Settings. Journal of Retailing, 57: 25-48.
Parasuraman, Berry A. leonard L. and Zeithamal, Valarie A.(1988). SERVQUAL: a Multiple Item Scale for Measuring Consumer Perception of service Quality. Journal of Retailing, 64(1): 12-40.
Ryan, C.
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e-business course should be established.
There are few students who are good at both business theories and computer skills.
If many students are skillful at two things, they will be able to be one of the experts in business field in the future as well as they can have real senses and experience usi
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Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing, Vol. 64(1) Spring, 1988, 12-37.
Parasuraman, A., Zeithaml, V. A. & Berry, L. L., "Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria," Journa
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e-business 현황
7-1. LG텔레콤의 B2B 형태 Page 23
7-2. Web site의 운용 Page 24 ∼25
PART 2 Table of Contents
1. 새로운 LG Telecom e-business Model의 전개
1-1. 기존의 LG텔레콤의 e-business Model의 가치 재정립 Page29
1-2. 새로운 LG텔레콤
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Item Scale for Measuring Customer Perceptions of Service Quality", Journal of Retailing, 64(1), 12-40
Rathmell, J. M.(1974), "Marketing in the service sector", Cambridge, MA: Winthrop.
Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham(1995), "Return on Quality(ROQ) : Making Service Qual
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capability, Organizational Dynamics, Autumn, 52-66.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approachment. Academy of Management Review, 11(4), 801-814.
Wang, G.G., Dou, Z., & Li, N. (2002). A system approach to measuring re
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is study was reconstructed from questions of a questionnaire in the precedent paper by Kang Yoon-kyung and Son In-sook. The self-administered questionnaire was conducted for the measurement of lookism in adolescents in the Gyeonggi region; was classified into 8 items, 'perception of appearance,' 'in
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