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efficiency and high quality, but also fast cycle decision-making, strategic flexibility. Accordingly, scholars are recognizing that these objectives can only be achieved through effective strategic processes and organizational capabilities. Strategic-making can thus be conceptualized as a key proces
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Cognitive Aspects of Survey Methodology)등과 같이 쓰이며 CATI/CAPI방법을 이용해 자료수집 및 분석을 시도한 자료(Stinson et al., 1996)를 바탕으로 필요한 시스템을 소개하고자 한다. 아래에 CATI/CAPI 방법을 이용한 설문조사연구 수행 시 자료 입력, 편집 시
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cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119(2), 197-253.
Dr ze, X. & Zufryden, F.(1997). Testing web site design and promotional content. Journal of Advertising Research, 37, 77-91.
Ducoffe, R. H.(1997). Advertising value and a
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efficiency and incidental negative emotional content. Journal of Personality and Social Psychology, 59, 869-880.
Strauman, T.J., & Higgins, E.T.(1987). Automatic activation of self discrepancies and emotional syndromes: When cognitive structures influence affect. Journal of Personality and Social Ps
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