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employment policy which has been one of key elements of 'Swedish Model'. Three explanations are suggested in the paper as follows : First, changes in world economic environment, particularly world-wide deep recession in the 1970's and high levels of capital mobility under global economy, forced the
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employment in Britain," Regional Studies, Vol. 21, pp.397-412.
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Kirn, J.(1987), "Growth and change in the services
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Environmental Scarcity and Munificence
on the Relationship of Context to Organizational Structure,
Academy of Management Journal, vol. 32(1), pp. 131-156.
Zammuto, Raymond F.
(1982) Assessing Organizational effectiveness: Systems Change,
Adaptation, and Strategy. Albany, NY: SUNY Press.
(1983) Growt
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change from hierachical relationship to their parterners relationship about AD-Agency in the past time.
Accordingly, from now on AD-Agency should play major roles on the creative standard, marketing advice to the adveriser, the marketing specialist employment, advertising effect and sales performanc
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