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Bettman, J. R.(1973), Perceived Risk and Its Components: A Model and Empirical Test.
Journal of Marketing Research, Vol.10(May), pp.184-190.
Carr, Nicholas G.(1999), The Economics of Customer Satisfaction. Harvard Busines
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Perceived Risk in Mail-Order and Retail Store Buying, Journal of Marketing Research, 7(Aug. 1970), pp.364-369.
25. Srinivasan, N. and Ratchford, B. T., An Empirical Test of a Model of External Search for Automobiles, Journal of Consumer Research, 18(Sep. 1991), pp.233-250.
26. Sundaram, D. S. and Ro
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risks in perceived risks, and observation store information source.
Third, there were differences in casual relationships an apparel store patronage behaviors across store types. Casual-wear store patronage behaviors were directly influenced by the information source, and traditional market store pa
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perceived risk)
의의
제품의 구매시에 소비자가 고려하게 되는 인지된 위험
소비자는 구매의사결정에서 위험을 극소화하는 의사결정을 내리려 함
구매의 결과성(consequence)과 구매의 불확실성(uncertainty)간 함수
- 결과성 : 주어진 사건이 발생할
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Perceived Reputation)
2) 지각된 품질(Perceived Quality)
3) 사회적 변수(Social Variables)
3. 전자상거래에서 신뢰의 결과요인: 지각된 위험(Perceived Risk)
Ⅲ. 연구방법 및 자료
1. 연구모형
2. 가설 및 분석방법
3. 변수측정 및 자료수집
1) 변수측
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- The Effects of Separation on Service Convenience
- The Effects of Separation on Perceived Risk
- The Differential Effects of Separation Across Service
Study 1
Study 2
Study 3
General Discussion
- Theoretical Contributions
- Managerial Implications
- Future R
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