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involvement」, Journal of consumer research, vol.10, pp.135-146, 1993
- Zeithaml, Valarie, 「Consumer perceotion of price, quality, and value:A means-end model and synthesis of evidence」, Journal of marketing 52, pp.2-21, 1988 Ⅰ. 서론 ······················· 1
Ⅱ. 현황분석
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Woodside, Arch G., Lisa L. Frey, and Robert Timothy Daly(1989), "Linking Service Quality, Customer Satisfaction, and Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman
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behavioral intention toward online food
deliver services. J Retail Consum Serv 2017; 35: 150-162.
(6) Choi JH. The study on using delivery application belief, customer satisfaction and purchase intention by food related lifestyle of undergraduate students. Foodserv Ind J 2019; 15(2): 195-210.
(7)
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Purchase Complaint Intentions," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 4, pp. 167-174.
Smallwood, Dennis E. and John Conlisk (1979), "Product Quality in Markets Where Consumers are Imperfectly Informed," Quarterly Journal of Economics, 93(February), pp.1-23.
Sore
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Purchase Decision)
5.1. 구매 의도 (Purchase Intention)
5.2. 구매 의사 결정의 요인
6. 단계 5: 후속 동작 (Post-purchase Behavior)
6.1. 만족도 평가 (Evaluation of Satisfaction)
6.2. 제품 사용 및 경험
6.3. 후속 동작의 요인
7. 구매의사 결정과정의 영
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intention of purchase relatively. However if analyzed the frequency of elements that concern when customers buy, the result shows quality(36.1%), the evaluation(29.7%), interface(16.1%), homepage(4.4%), the marketing of sellers(3.7%). When purchasing in the open markets and apply the decision-making
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