|
Ashley 靹犾爼鞚挫湢
-VIPS鞕 Ashley 靻岅皽
氤鸽 (靹滊箘鞀れ爠霝惦箘甑)
-CJ 響鸽摐牍 VS ELAND 牍勱祼
-氇╉憸, 氙胳厴, 搿滉碃, CEO鏇 霌
-韮瓴
-瓿犼皾瓿检潣 甏瓿 順曥劚
-Financial, Social, Structure
-Developing growth strategy
-歆侅洂- 瓿犼皾 靹滊箘鞀
-頂勲氇厴
-SNS, 甏戧碃
-歆侅洂甏毽 氚
|
|
|
r.com/your_ashley/30143853690
http://kizmom.hankyung.com/news/apps/news.sub_view?popup=0&nid=02&c1=02&c2=02&c3=00&nkey=201203290910311
http://blog.naver.com/brandreamer/220040985578 1.臁办偓 雽靸侁赴鞐 齑濌磩響
2.瓴暀旮半攵
3.毵れ灔靻岅皽
4.牍勱祼攵勳劃
5.氍胳牅鞝 氚 臧滌劆氚╈晥
<於滌矘>
|
|
|
ASHLEY 霠堨姢韱犽瀾鞚 靹犾爼 鞚挫湢
銆鈮 攴 霝 頂 鈮
韺皜毽爤鞀ろ啝霝戩潣 攵堩櫓 靻嶌棎靹滊弰 彀硠頇旊悳 鞝勲灥鞙茧
歆靻嶌爜鞙茧 靹膘灔頃橂姅 旮办梾
ASHLEY 霠堨姢韱犽瀾鞚 靻岅皽
銆鈮 靷 歆 鈮
ASHLEY鞚 氚
銆鈼 鞚措灉霌 旮办梾鞐 靻岇啀霅 韺皜毽 霠堨姢韱犽瀾 順
|
|
|
鞐煬攵勳澊 靷瀾頃橂姅 Food鞚 鞝曥劃
Ashley 鞕 頃粯頃橃劯鞖.
鞎犾姁毽 鞐瓣惮 氤搓碃靹
01
Situation Analysis
銆1) 鞐瓣惮鞚 氍胳牅鞝滉赴 氚 氇╈爜
銆2) 甑偞 鞕胳嫕靷办梾鞚 順勴櫓
銆3) 鞐瓣惮氚╇矔
01. Situation Analysis
鞐瓣惮鞚 氍胳牅鞝滉赴 氚 氇╈爜
鈺嬧攣鈹佲攣
|
|
|
歆毳 韮堩敿頃橁碃 頃╇Μ鞝侅澑 靻岆箘鞛勳潉 瓿犼皾霌れ棎瓴 鞚胳嫕鞁滌紲鞎茧 頃滊嫟. 鞚措ゼ 鞙勴暣 Ashley Classic鞚 鞐劚鞀る煬鞗鞚 臧曥“頃 氅る矂靿 旃措摐鞚 鞚措歆毳 Ashley W+鞚 韮瓴熿傅鞐 毵炾矊 鞝婈碃 靹鸽牗霅橁碃 頃粯頃橂姅 鞚措歆毳 鞐办儊鞁滍偆電 氅る矂靿 旃措摐搿 鞝勴櫂頃挫暭頃滊嫟.
|
|
|
靹滊箘鞀 頀堨 韽夑皜
Salad Bar
VIPS vs ASHLEY
敫岆灉霌 鞀ろ啝毽
鈺嬧攣鈹佲攣鈹佲攣鈹佲攣鈹佲攣鈹佲攢鈹鈹鈹鈹鈹鈹鈹鈹
VIPS
Very Important Person\'s Society
Very Impressive & Palatable Steak
[毵れ毎 欷戩殧頃 瓿犼皾鞐愱矊 斓滌儊鞚 鞀ろ厡鞚错伂毳 鞝滉车頃橁矤雼る姅 旎厜]
鞝曧喌
|
|
|
Ashley鞚 敫岆灉霌 鞀ろ啝毽ゼ 氤搓皶頃橁碃 瓿犼皾霌れ棎瓴 韸闺硠頃 瓴巾棙鞚 鞝滉车頃橂姅 霃欖嫓鞐 氅る矂鞁 旮半姤鞚 鞝滉车頃 頃勳殧臧 鞛堧嫟瓿 靸濌皝頃滊嫟.
ForSquare 雮 鞎勳瀯IN 臧欖澊 鞙勳箻旮半皹鞚 韱淀晿鞐 靹滊鞚 鞛レ唽毳 瓿奠湢頃橂姅 靻岇厹雱ろ姼鞗岉伂 靹滊箘鞀り皜 頇滌劚頇 霅橁碃 鞛堧姅雿
|
|
|
Ashley 靻岅皽
S
- 鞝臧鞚 臧瓴
- 靸愲煬霌 氚旊ゼ 欷戩嫭鞙茧 頃 雼れ枒頃 氅旊壌甑劚
- 鞐呹硠鞐愳劀 臧鞛 毵庫潃 毵れ灔 靾 氤挫湢
- 鞚措灉霌 鞙犿喌毵濎潉 頇滌毄頃 鞛勲寑耄, 氍茧牍, 鞁濎灛耄岆箘 鞝堦皭
- 鞚措灉霌 鞙犿喌毵濎潉 韱淀暅 毵れ灔 頇曥灔臧電
- 毵れ灔 氤 旎厜鞚 雼れ枒
|
|
|
ASHLEY 旮办梾鞀瓯
2. 鞎犾姁毽 3C攵勳劃
(1) Company (鞛愳偓攵勳劃)
(2) Competitor (瓴届焷鞛愲秳靹)
(3) Customer (瓿犼皾攵勳劃)
3. 鞕胳嫕靹滊箘鞀 靷办梾攵勳劃
4. 鞎犾姁毽 SWOT 攵勳劃
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. 鞎犾姁毽 毵堨紑韺 7P鞝勲灥
(1) Product
(2) Price
|
|
|
鞎犾姁毽姅 鞚措灉霌 鞁濏拡靷梾攵鞐愳劀 鞖挫榿頃橂姅 靸愲煬霌滊皵 鞝勲 韺皜毽 霠堨姢韱犽瀾.
鞎犾姁毽姅 鞁犾劆 頃橁碃 雼れ眲搿滌毚 鞚岇嫕鞚 攵雼 鞐嗠姅 臧瓴╈溂搿 瓿犼皾鞐愱矊 鞝滉车.
雮厐雲胳唽 雸勱惮雮 韼胳晥頌 鞁濎偓毳 歃愱父 靾 鞛堧姅 鞛レ唽. 1. 鞎犾姁毽 ASHLEY 旮办梾靻岅皽
2. 鞎
|
|
氅旊壌韼检箻旮
