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of positive affect on decision making strategy. Social Cognition, 2, 18-31.
Johnson, E., & Tversky, A. (1983). Affect, generalization, and the perception of risk. Journal of Personality and Social Psychology, 45, 20-31.
Katz, D. (1960), The Functional Approach to the Study of Attitudes, Public Opin
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perception and satisfaction in food service industry based on the types of food-related life-style. J Korea Contents Assoc 2014; 14(8): 406-415.
(5) Yeo VC, Goh SK, Rezaei S. Consumer experiences, attitude, and behavioral intention toward online food
deliver services. J Retail Consum Serv 2017; 35
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Perception and Coping Strategy in Male Sexual Dysfunctional Patients). J. of Korean Neuropsychiatric Association, 36(3), 503-511.
윤혜영(2004). 한국 여성의 여성 성기능장애에 관한 역학조사 및 인지정도에 영향을 미치는 요인 분석. Unpublished master’s thesis, Koryeo Univ.,Seoul.
전
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Attitudes in Consumer Behavior, Prentice-Hall, N. J., pp. 150-154.
Richardson, Paul S., Arun K. Jain, and Alan Dick. (1994), "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality", Journal of Marketing, 58(October), pp. 28-36.
Richardson, Paul S., Arun K. Jain, and Alan Dick. (1
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삶을 표현한다. 스기야마로 대표되는 현대 일본남성들은 하면 안되는 금기속에서 숨막힐 듯 살아가고 있는데, 한국의 경우에 대입해보아도 큰 무리가 없는 것이 우리가 쉘 위 댄스의 내용에 더욱더 공감할 수 있는 이유라고 생각한다.
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of attitude)
2. 광고에 대한 태도(attitude toward adversing)
1) 신뢰성(ad credibility)
2) 지각(ad perception)
3) 광고주에 대한 태도(attitude toward the advertiser)
4) 광고에 대한 태도(attitude toward adversing)
5) 분위기(mood)
Ⅲ. 소비자태도의 영향력
1. 심리적 경향
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of preservice classroom teacher. Journal of Physical Education, Recreation and Dance, 61(5), 76-79.
Carlson, B. T. (1994). Why students hate, tolerate or love gym: A study of attitude formation and associated behaviors in physical education (Doctoral dissertation, University of Massachusetts, 1994).
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of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship," The Journal of Consumer Research, Dec 1989, Vol 16, No 3, pp. 269∼270.
을 하였는데, 이 실험에 의하면 비록 간접적인 경험에 해당되는 광고를 통한 자극이라 할 지라도 계속해서
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of Brand Beliefs and Attitude toward Ad as
Mediators of Brand Attitude: A Second Look," Journal of Marketing Research,
27, 209-219.
Pawlowski, Donna R., Dianne M. Badzinski and Nancy Mitchell(1998), "Effects of
Metaphors on Children's Comprehension and Perception of Print
Advertisements", Journ
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knowledge, biased)
8) ELM의 강점
5. 태도-행동(A-B) 일관성과정 모델(Process Model of Attitude-Behavior Consistency)
1) 상황(the Situation)과 사건(the Event)정의
2) 선별적 지각(Selective Perception)
3) 규범(Norms)
4) 태도 접근(Altitude Accessibility)의 역할
6. 결론
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