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논문 27건

coffee shops in Korea, which has been stagnant since its rapid growth. This study focused on premium coffee shops, reflecting the trend of domestic coffee consumers who are becoming more sophisticated and aimed to identify the brand similarity among the top six brands and their ranking according to
  • 페이지 18페이지
  • 가격 6,000원
  • 발행일 2019.11.12
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국호텔외식관광경영학회
  • 저자 장하원, 이수범
related to service quality of coffee shop. Second, Discriminant Analysis revealed that three factors out of six including brand image, physical environment, and accessibility showed the highest discriminant power. Based on the three factors, positioning maps were made and the location of five brands
  • 페이지 12페이지
  • 가격 4,700원
  • 발행일 2015.07.25
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국관광학회
  • 저자 임희랑 ( Hui Rang Lim ) , 이상묵 ( Sang Mook Lee ) , 김학선 ( Hak Seon Kim )
positioning map showed that Maan Coffee was evaluated the highest iin atmosphere, cleanness and sanitary condition, and convenient location and transportation compared to other coffee brands. Marketing strategies for Korean coffee franchisers (Angel-in-us Coffee and Caffe Bene) were provided for suc
  • 페이지 15페이지
  • 가격 6,000원
  • 발행일 2019.05.29
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국조리학회
  • 저자 곽영초, 김현정
It\'s important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using \'Store Per
  • 페이지 29페이지
  • 가격 6,000원
  • 발행일 2019.10.03
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국프랜차이즈경영학회
  • 저자 이동한, 이창주, 이형근
marketing of coffee shops on Pleasure-Arousal-Dominance (PAD) emotions, satisfaction and revisit intention through the Stimulus-Organism-Response (S-O-R) model, and analyze the moderating effects by separating the groups using Starbucks and Ediya coffee brands. Data collection was conducted with adu
  • 페이지 17페이지
  • 가격 6,000원
  • 발행일 2019.05.08
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국호텔외식관광경영학회
  • 저자 장하원, 이수범
coffee shop brand positioning based on coffee shop selection attributes for the customers on Busan area. The study samples were surveyed for coffee franchise company from September 1st to September 15th 2013 around Semyon area in Busan and were used 252parts from total 320parts except 68parts. It
  • 페이지 23페이지
  • 가격 6,000원
  • 발행일 2017.03.13
  • 파일종류 아크로벳(pdf)
  • 발행기관 대한관광경영학회
  • 저자 조시영, 박은아
coffee shop brand positioning based on coffee shop selection attributes for the customers on Busan area. The study samples were surveyed for coffee franchise company from September 1st to September 15th 2013 around Semyon area in Busan and were used 252parts from total 320parts except 68parts. It sh
  • 페이지 23페이지
  • 가격 5,800원
  • 발행일 2014.11.13
  • 파일종류 아크로벳(pdf)
  • 발행기관 대한관광경영학회
  • 저자 조시영 ( Si Young Cho ) , 박은아 ( Eun A Park )
is the ‘Fast·Accurate Service Experience Pursuer’, who considered time to be the most important matter. The results of this study signify practical customer perceptions that can easily be overlooked when making marketing strategies by showing customer cognition based on subjective preferences for ro
  • 페이지 22페이지
  • 가격 5,700원
  • 발행일 2015.10.25
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국외식경영학회
  • 저자 김보민 ( Bo Min Kim ) , 윤지영 ( Ji Young Yoon )
커피 브랜드에 대해 도움이 될 수 있는 몇 가지 시사점을 제시하였다.The domestic coffee market has grown rapidly over the past 10 years, competition in the coffee market seems to be deepening. In this study, a coffee shop that has the most stores in the domestic brand and select properties on t
  • 페이지 18페이지
  • 가격 5,300원
  • 발행일 2014.11.13
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국호텔외식경영학회(구 한국호텔경영학회)
  • 저자 강선아 ( Sun Ah Kang ) , 이은용 ( Eun Yong Lee )
커피 브랜드에 대해 도움이 될 수 있는 몇 가지 시사점을 제시하였다.The domestic coffee market has grown rapidly over the past 10 years, competition in the coffee market seems to be deepening. In this study, a coffee shop that has the most stores in the domestic brand and select properties on t
  • 페이지 18페이지
  • 가격 6,000원
  • 발행일 2018.12.27
  • 파일종류 아크로벳(pdf)
  • 발행기관 한국호텔외식관광경영학회
  • 저자 강선아, 이은용
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