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satisfaction level can be increased. Likewise, it is also necessary to increase the effect of word-of-mouth publicity.
Price attributes were found to enjoy relatively high satisfaction level. However, differentiated service and powerful image are needed more so than the low price centered policy. Mo
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Word-of-mouth -Case of family restaurants in Daegu region. Korean J Hospitality Administration 19(3): 127-147.
Kim GJByun GI(2010). The Comparison of Homemade and Foreign Takeout Coffee Shop Brands in Potential Effects of Their Service Quality on Satisfaction and Behavioral Intentions of Customers.
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