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ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” International marketing is the extension of these activities acrossnational boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal
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. 11. "I want them to grow up to be good single moms"
Chapter. 12. The overextended family
Chapter. 13. Overtime hounds
Part Ⅲ. Implications and Alternatives
Chapter. 14. The third shift
Chapter. 15. Evading the time bind
Chapter. 16. Making time
Hochschild의 결론:
♧ 논 평
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