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Quantitative Methods for Public Decision Making.
13. J L. Shaffer J D. Fricker(1987), SIMPLIFIED PROCEDURES FOR DETERMINING COUNTY ROAD PROJECT, Transportation Research Board.
14. H. Levy(1996), “Impact Evaluation Report: Socioeconomic Influence of Rural Roads. World Bank report No. 15808-MOR, Wash
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Analysis
3.5 Standardize or Adapt
CHAPTER 4: DISCUSSION
4.1 Product (Brand)
4.2 Product Development
4.3 International Pricing
4.4 Market Pricing
4.5 International Advertising
4.6 International Promotion
4.7 Personal Selling
4.8 International Distribution
CHAPTER 5: RESEARCH FINDINGS
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