[영어레포트/영어에세이/영어발표/영작] 인기있는 광고와 성공적인 광고의 차이점

소개글

[영어레포트/영어에세이/영어발표/영작] 인기있는 광고와 성공적인 광고의 차이점에 대한 보고서 자료입니다.

본문내용

However, unlike the popularity of “DDABONG”, sales volume of ‘LOTTE Del Monte’ was not as high as ‘HAITAI Sunkist. What is the reason? It was because the image of “DDABONG” was so strong that people only remembered “DDABONG”. They couldn’t concatenate “DDABONG” with Delmonte juice. That’s why this ad is called ‘vampire ad - the worst ad’. It means that they succeeded in advertising by using creative concept, but failed to achieve the ultimate purpose of advertising.

키워드

영어레포트,   영어에세이,   영어발표,   영작,   성공적인 광고