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목차
Ⅰ. 머리말
Ⅱ. 서비스 물리적 환경에 대한 이론적 고찰
1. 서비스 증거 관리
2. 서비스 물리적 환경의 의의와 유형
3. 서비스 물리적 환경에 대한 기존 연구
Ⅲ. 연구 가설 설정과 연구 설계
Ⅳ 연구 방법 및 실증 분석
Ⅴ. 논의 및 결론
Ⅱ. 서비스 물리적 환경에 대한 이론적 고찰
1. 서비스 증거 관리
2. 서비스 물리적 환경의 의의와 유형
3. 서비스 물리적 환경에 대한 기존 연구
Ⅲ. 연구 가설 설정과 연구 설계
Ⅳ 연구 방법 및 실증 분석
Ⅴ. 논의 및 결론
본문내용
an, Robert J. and John R. Rossiter (1982), "Store Atmosphere: An Environmental Psy- chology Approach", Journal of Retailing, Vol. 58(Spring), 34-57.
Kaplan, Stephen (1987), "Aesthetics, Affect and Cognition", Environment and Behavior, Vol. 19(January), 3-32.
Kotler, Philip (1973), "Atmospherics as a Marketing Tool", Journal of Retailing, 49 (Winter), 48-64.
Lovelock, Christopher H. (1983), "Classifying Services to gain Strategic Marketing Insights,." Journal of Marketing, Vol. 47 (Summer), 9-20.
Lovelock, Christopher H. (1991), Services Mar- keting, 2nd ed., Prentice-Hall International Inc.
Milliman, Ronald (1986), "The Influence of Background Music on the Behavior of Restaurant Patrons," Journal of Consumer Research, 13(September), 286-289.
Parasuraman, A., V.A. Zeithaml, and L.L. Berry (1988), "SERVQUAL: A Multiple- Item Scale for Measuring Customer Per- ceptions of Service Quality and Its Im- plication for Future Research", Journal of Retailing, Vol. 64 (Spring), 12-40.
Shostack, Lynn. G. (1977), "Breaking Free from Product Marketing", Journal of Marketing, 41(April), 73-80.
Solomon, Michael R., Carol Surprenant, John A. Czepiel, and Evelyn G. Guttman (1985), "A Role Theory Perspective on Dyadic Interactions: The Service Encounter", Journal of Marketing, Vol. 49, 99-111.
Stanton, Williams J., Michael J. Etzel, and Bruce J. Walker (1991), Fundamentals of Marketing, 9th ed., McGraw-Hill, Inc.
Thomas, Dan R.E. (1978), "Strategy is Different in Service Business", Harvard Business Review, (July-August), 158-165.
Turley, L.W. and Fugete. L.D. (1992), "The Multidimensional Nature of Services Facilities: Viewpoints and Recommendations", Journal of Services Marketing, Vol. 6, 37-45.
Upah, Gregory D. and James W. Fulton (1985), "Situation Creation in Service Marketing," in J. Czepiel, M.R. Solomon & C. Surprenant eds., The Service Encounter, Lexington, MA:Lexington, 256-262.
Wakefield, Kirk L. and Jeffrey G. Blodgett (1996), "The Effect of The Servicescape on Customers' Behavioral Intentions in Leisure Service Settings", Journal of Services Mar- keting, Vol. 10(6), 45-61.
Ward, James C., John Barnes and Mary J. Bitner (1992), "Measuring the Proto- typicality and Meaning of Retail Envi- ronments", Journal of Retailing, Vol. 68 (Summer).
Yi, Youjae (1990), "A Critical Review of Consumer Satisfaction", in Review of Mar- keting, V.A. Zeithaml ed., Chicago, IL: AMA, 68-123.
Yoo, Changjo, Jonghee Park, and Deborah J. Maclnnis (forthcoming), "The Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes", Journal of Business Research.
Zeithaml, Valarie A. (1988), "Consumer Per- ceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52 (July), 2-21.
Zeithaml, Valarie A., A. Parasuraman, and L. L. Berry (1985), "Problems and Strategies in Services Marketing", Journal of Marketing, Vol. 49(Spring), 33-46.
유의하지 않은 경로 유의한 경로 유의하지 않은 경로 유의한 경로
유의하지 않은 경로 유의한 경로 유의하지 않은 경로 유의한 경로
Kaplan, Stephen (1987), "Aesthetics, Affect and Cognition", Environment and Behavior, Vol. 19(January), 3-32.
Kotler, Philip (1973), "Atmospherics as a Marketing Tool", Journal of Retailing, 49 (Winter), 48-64.
Lovelock, Christopher H. (1983), "Classifying Services to gain Strategic Marketing Insights,." Journal of Marketing, Vol. 47 (Summer), 9-20.
Lovelock, Christopher H. (1991), Services Mar- keting, 2nd ed., Prentice-Hall International Inc.
Milliman, Ronald (1986), "The Influence of Background Music on the Behavior of Restaurant Patrons," Journal of Consumer Research, 13(September), 286-289.
Parasuraman, A., V.A. Zeithaml, and L.L. Berry (1988), "SERVQUAL: A Multiple- Item Scale for Measuring Customer Per- ceptions of Service Quality and Its Im- plication for Future Research", Journal of Retailing, Vol. 64 (Spring), 12-40.
Shostack, Lynn. G. (1977), "Breaking Free from Product Marketing", Journal of Marketing, 41(April), 73-80.
Solomon, Michael R., Carol Surprenant, John A. Czepiel, and Evelyn G. Guttman (1985), "A Role Theory Perspective on Dyadic Interactions: The Service Encounter", Journal of Marketing, Vol. 49, 99-111.
Stanton, Williams J., Michael J. Etzel, and Bruce J. Walker (1991), Fundamentals of Marketing, 9th ed., McGraw-Hill, Inc.
Thomas, Dan R.E. (1978), "Strategy is Different in Service Business", Harvard Business Review, (July-August), 158-165.
Turley, L.W. and Fugete. L.D. (1992), "The Multidimensional Nature of Services Facilities: Viewpoints and Recommendations", Journal of Services Marketing, Vol. 6, 37-45.
Upah, Gregory D. and James W. Fulton (1985), "Situation Creation in Service Marketing," in J. Czepiel, M.R. Solomon & C. Surprenant eds., The Service Encounter, Lexington, MA:Lexington, 256-262.
Wakefield, Kirk L. and Jeffrey G. Blodgett (1996), "The Effect of The Servicescape on Customers' Behavioral Intentions in Leisure Service Settings", Journal of Services Mar- keting, Vol. 10(6), 45-61.
Ward, James C., John Barnes and Mary J. Bitner (1992), "Measuring the Proto- typicality and Meaning of Retail Envi- ronments", Journal of Retailing, Vol. 68 (Summer).
Yi, Youjae (1990), "A Critical Review of Consumer Satisfaction", in Review of Mar- keting, V.A. Zeithaml ed., Chicago, IL: AMA, 68-123.
Yoo, Changjo, Jonghee Park, and Deborah J. Maclnnis (forthcoming), "The Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes", Journal of Business Research.
Zeithaml, Valarie A. (1988), "Consumer Per- ceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52 (July), 2-21.
Zeithaml, Valarie A., A. Parasuraman, and L. L. Berry (1985), "Problems and Strategies in Services Marketing", Journal of Marketing, Vol. 49(Spring), 33-46.
유의하지 않은 경로 유의한 경로 유의하지 않은 경로 유의한 경로
유의하지 않은 경로 유의한 경로 유의하지 않은 경로 유의한 경로
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