marketing

본문내용

after next year's census. "If you're located in a very growing area, the census information would be off by quite a bit," warns Connors. "There are a lot of booming areas, such as South Carolina and other Southern states, that have changed significantly since the 1990 census. It's my understanding that you can't get the same amount of information from the Internet
that you can from a demographic company." Another option open to club owners is doing a demographic survey themselves. However, because of the time, money and effort required to compile the necessary statistics, experts don't recommend this approach. 'Clubs don't really have the capabilities or resources, nor is it necessary for them to go out and survey the market," Smith says. 'There's so much secondary research available.'

키워드

marketing,   Recreation,   characteristics,   inseparability,   Market Analysis,   demographic