기업윤리의 제고방안에 관한 연구
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목차

Ⅰ. 서 론

Ⅱ. 기업윤리의 이론적 연구
1. 기업윤리의 기초이론
2. 기업윤리교육
3. 기업윤리의 연구모델

Ⅲ. 기업윤리의 실증적 연구
1. 선행실증연구
2. 실증연구설계
3. 실증연구결과

Ⅳ. 결 론

참고문헌

Abstract

본문내용

ting Education," Journal of Market- ing, April 1972.
13. Hegarty W.H., and Sims Henry P.,“Some Determinants of Unethical Behavior : An Experment," Journal of Applied Psychology, Vol.63, No.4, 1978.
14. Hunt Shelby and Vitell Scott,“A General Theory of Marketing Ethics," Jour- nal of Macromarketing, 1986.
15. Kohlberg L., The Meaning and Measurement of Moral Development, Worcester, Massachusetts : Clark University Press, 1981,
Tsalikis J., Cross-Cultural Marketing Ethics, The University of Mississippi, 1987.
16. Konrad R.,“Are Business Ethics Worth Studying?" Business and Society Review, Fall 1978.
17. Kreitner Robert and Rief William,“Ethical Inclinations of Tomorrow's Managers : Cause for Alarm? Journal of Business Education, October, 1980.
18. Lazer William,“Marketing Education : Commitments for the 1970s," Journal of Marketing, 35, July, 1970.
19. Miller Mary S., and Miller Edward A.,“It's Too Late for Ethics Courses in Business Schools," Business and Society Review, Spring, 1976.
20. Moore Thomas,“Industrial Espionage at the Harvard B-School," Fortune, September, 6, 1982.
21. Purcell Theodore V.,“Institutionalizing Ethics into Top Management Deci- sions," Public Relation Quarter, Summer, 1977.
22. Rawls J., A Theory of Justice, Cambridge, Massachusetts : Harvard University Press, 1971.
23. Reidenbach E., and Robin D.,“Same Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities," Working paper, University of Mississippi, 1986. : Tsalikis John, Cross-Cultural Marketing Ethics, The University of Mississippi, 1987.
24. Rest James R., Development in Judging Moral Issues, Minneapolis, MN : University of Minnesota Press, 1979.
25. Robin D.P., Value Issues in Marketing, C.W. Lamb and P.M. Dunne, eds., Theoretical Developments in Marketing, Chicago, IL : AMA, 1980.
26. Sherwin D.S.,“The Ethical Roots of the Business System," Harvard Business Review, November-December, 1983.
Abstract
A Study of Uplift Plan of Business Ethics
Jang, Ik-seon
The results and suggestions for this study is as follows:
First, as the education for business ethics is instructed, the level of recognition for business ethics is intensified.
Second, the result after verifying the hypothesis shows a meaningful difference between utilitarianism and the principle of justice.
Third, it is necessary for us to teach the business ethics using a systematic education program over a long period.
Fourth, business ethics education should be taught in colleges as well as in the home and community.
The limitations of this study and the directions of following studies is as follows :
Frist, in spite of establishing a research model concerning business ethics, the researcher could not develop a systematic education program for business ethics. Second, it is necessary to develop a systematic education program for business ethics in order to utilize it for producing practical study.
Finally, it is necessary to develop some evaluation tools for relativism.
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