목차
Ⅰ. 서론
Ⅱ. 경영정보시스템의 사용자 만족에 대한 선행 연구
1. 사용자 만족의 정의와 차원구조
2. 사용자 정보만족 결정요인에 관한 선행 연구
Ⅲ. 사용자 정보만족
1. 사용자 정보만족 측정
2. 사용자 정보만족도 측정방법에 대한 검토
3. 사용자 정보만족지수 산출과 분석방법에 대한 검토
Ⅳ. 경영정보시스템 사용자 만족지수의 활용사례와 만족모형 구축
1. 국가차원의 고객만족지수 활용사례
2. 기업(제품)차원의 고객만족지수 활용사례
3. 경영정보시스템 사용자 만족모형의 선행변수
4. 경영정보시스템 사용자 만족지수 산출
Ⅴ. 결론
참고문헌
Abstract
Ⅱ. 경영정보시스템의 사용자 만족에 대한 선행 연구
1. 사용자 만족의 정의와 차원구조
2. 사용자 정보만족 결정요인에 관한 선행 연구
Ⅲ. 사용자 정보만족
1. 사용자 정보만족 측정
2. 사용자 정보만족도 측정방법에 대한 검토
3. 사용자 정보만족지수 산출과 분석방법에 대한 검토
Ⅳ. 경영정보시스템 사용자 만족지수의 활용사례와 만족모형 구축
1. 국가차원의 고객만족지수 활용사례
2. 기업(제품)차원의 고객만족지수 활용사례
3. 경영정보시스템 사용자 만족모형의 선행변수
4. 경영정보시스템 사용자 만족지수 산출
Ⅴ. 결론
참고문헌
Abstract
본문내용
l of Business Research, Vol. 13.(June), 1985, pp. 5∼46.
15. Oliver, Richard L. and Wayne S. DeSarbo,“Response Determinants in Satisfaction Judgements,”Journal of Consumer Research, Vol. 14.(Mar), 1988, pp. 495∼507.
16. Spreng, Richard A., Scott B. Mackenzie, and Richard W. Olshavsky,“A Reexa mination of the Determinants of Consumer Satisfaction,”Journal of Matketing, Vol. 60.(July), 1996, pp. 15∼32.
17. Tse, D.K. and P.C. Wilton, "Models of Consumer Satisfaction Formation : An Extension,”Journal of Matketing Research, Vol. 25.(May), 1988, pp. 204∼212.
18. Westbrook and Joseph W. Newman(1978),“An Analysis of Shopper Dissatisfaction for Major Household Appliances,”Journal of Marketing Research, 15(August), pp. 456∼66.
19. Westbrook, Robert A.,“A Rating Scale for Measuring Product/Service Satisfac tion,”Journal of Marketing, Vol. 44.(Fall), 1980, pp. 68∼72.
20. Westbrook, Robert A. and Reilly, Michael D.,“Consumer Satisfaction and The Phenomenology of Emotion During Automobile Ownership Experiences,”Interna tional Fare in Consumer Satisfaction and Complaining Behavior, 1983, pp. 2∼9.
21. Yi, Youjae,“The Determinants of Consumer Satisfaction : The Moderating Role of Ambigutity,”Advances in Consumer Research, Vol. 20, 1993, pp. 502∼506.
Abstract
A Study on Model of MIS User satisfaction
Lee, Jang-hyung·Park, Hee-suck
Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion
In this report we will contain the contents as follows,
1) investigate limitations of exposed theories about Methodology,
2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company,
3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model.
We have conclusions through model that Index values like GFI·AGFL·RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index.
Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower.
Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case.
Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.
15. Oliver, Richard L. and Wayne S. DeSarbo,“Response Determinants in Satisfaction Judgements,”Journal of Consumer Research, Vol. 14.(Mar), 1988, pp. 495∼507.
16. Spreng, Richard A., Scott B. Mackenzie, and Richard W. Olshavsky,“A Reexa mination of the Determinants of Consumer Satisfaction,”Journal of Matketing, Vol. 60.(July), 1996, pp. 15∼32.
17. Tse, D.K. and P.C. Wilton, "Models of Consumer Satisfaction Formation : An Extension,”Journal of Matketing Research, Vol. 25.(May), 1988, pp. 204∼212.
18. Westbrook and Joseph W. Newman(1978),“An Analysis of Shopper Dissatisfaction for Major Household Appliances,”Journal of Marketing Research, 15(August), pp. 456∼66.
19. Westbrook, Robert A.,“A Rating Scale for Measuring Product/Service Satisfac tion,”Journal of Marketing, Vol. 44.(Fall), 1980, pp. 68∼72.
20. Westbrook, Robert A. and Reilly, Michael D.,“Consumer Satisfaction and The Phenomenology of Emotion During Automobile Ownership Experiences,”Interna tional Fare in Consumer Satisfaction and Complaining Behavior, 1983, pp. 2∼9.
21. Yi, Youjae,“The Determinants of Consumer Satisfaction : The Moderating Role of Ambigutity,”Advances in Consumer Research, Vol. 20, 1993, pp. 502∼506.
Abstract
A Study on Model of MIS User satisfaction
Lee, Jang-hyung·Park, Hee-suck
Management Information System(MIS) User satisfaction, which was introduced at the earlier 1990's, has become a core way of strategic method. But domestic companies have little experience toward this concept and the methodological knowledge was not cumulated yet. So the definition of User satisfaction, as well as the validity and objectivity toward the estimation, is being under discussion
In this report we will contain the contents as follows,
1) investigate limitations of exposed theories about Methodology,
2) look into the situations and handicaps of User satisfaction estimation which is being used in practical domains on company,
3) search for the better way in application through comparative analysis between case study of customer satisfaction structure by structural equation model and by ordinary estimation model.
We have conclusions through model that Index values like GFI·AGFL·RMR are accepted as within limited range for estimating validity of used model. so we can expect to use the results for deduce accurate User satisfaction index.
Therefore satisfied Users became lesser at complaint behavior instead higher at repurchase likelihood, while unsatisfied Users became lower.
Results as above are accordance with the previous studies, and that proves ACSI model to be applied toward local MIS Users' case.
Even though the scopes of this research are restricted in domestic market of MIS Users, ACSI model itself has developed with the purpose for compatibility toward inter-company and inter-industry. So this model can be applied beneficially in the future study to analyse the extent that latent variables affect to User satisfaction.
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