목차
I. 서론
Ⅱ. 연구방법
Ⅲ. 스포츠 대행사 사업
Ⅳ. 결론
참고문헌
Ⅱ. 연구방법
Ⅲ. 스포츠 대행사 사업
Ⅳ. 결론
참고문헌
본문내용
dence guard leaves college early, hoping for NBA gold. The Wall Street Journal, pp. A1, A8.
Helyar, J. (1997b, September 5). Net Losses? How ProServ, legend among sports agent, fell from the top seed. The Wall Street Journal, pp. A1, A8.
Hofmann, D., & Greenberg, M. J. (1989). Sport $ biz. Champaign, IL: Leisure Press.
International Olympic Committee. (1999, Winter). Olympic marketing fact file. Lausanne, Switzwrland: Author.
Katz, D. (1994). Just do it: The Nike spirit in the corporate world. NY: Random House.
Masteralexis, L. P. (1998). Sports agency. In L. P. Masteralexis, C. B. A. Barr, & M. A. Hums(Eds.), Principles and practice of sport management (pp. 243∼274). Gaithersburg, Maryland: Aspen Publichers.
Neff, C. (1987, October 19). Den of vipers. Sports Illustrated, 74∼104.
Ruxin, R. (1993). An athlete's guide to agents (3rd ed.). Boston: Jones & Bartlett Publishers.
Schwarz, A. (1996, March 4∼17). Agents: What's the deal? Basball America, 14∼19.
Shropshire, K. (1990). Agents of opportunity. Philadelphia: University of Pennsylvania Press.
Sobel, L. (1990). The regulation of player agents and lawyers. In G. Uberstine (Ed.), The law of professional and amateur sports (pp. 1-1―1-107). Deerfield, IL: Clark, Boardman, and Callaghan.
Thomas, J. R., & Nelson, J. K. (1996). Research methods in physical activity (3rd ed.). Champaign, Illinois: Human Kinetics Books.
Thomas, J. R., & Nelson, J. K. (1999). 體育·スポ-ツ科學硏究法(宮下充正·片岡曉夫 번 역). 東京: 大修館書店. (원본 출간 1996)
Woolf, B. (1976). Behind closed doors. NY: The new American Library.
Yasser, R., McCurdy, J., & Goplerud, P. (1997). Sports law: Cases and materials. Cincinnati: Anderson Publishing Co.
ABSTRACT
The Growth and Role of Sport Agency Business
Lee, Sang-chul·Kim, Byung-shik
(Leisure and Recreation Studies, Korean National University of Physical Education)
The sport agency business is a very interesting area. The purpose of the study was to consider the growth and role of sport agency business. The research method consists of the contents of a variety of journals, daily publications, textbooks, broadcasts, and so on based upon primary and secondary data. Thoughts expressed in herein are based upon: ① history of sport agency, ② growth of sport agency business, ③ representing individual athletes, ④ representing coaches, ⑤ sport agency firms, and ⑥ sport agent. In particular, the eight essential functions performed by sport agents are ① negotiating the athlete's or coach's contract, ② marketing the athletes, ③ negotiating the athlete's or coach's marketing and endorsement contracts, ④ financial planning, ⑤ career and postcareer planning, ⑥ dispute resolution, ⑦ legal counseling, and ⑧ personal care. Therefore, they should base upon the principle of market, constitutional renovation of each athletic federation, and successful case of sport advanced nations in order to activate sport agency in Republic of Korea. By incorporating these contents, therefore, they would promote sport industry.
Helyar, J. (1997b, September 5). Net Losses? How ProServ, legend among sports agent, fell from the top seed. The Wall Street Journal, pp. A1, A8.
Hofmann, D., & Greenberg, M. J. (1989). Sport $ biz. Champaign, IL: Leisure Press.
International Olympic Committee. (1999, Winter). Olympic marketing fact file. Lausanne, Switzwrland: Author.
Katz, D. (1994). Just do it: The Nike spirit in the corporate world. NY: Random House.
Masteralexis, L. P. (1998). Sports agency. In L. P. Masteralexis, C. B. A. Barr, & M. A. Hums(Eds.), Principles and practice of sport management (pp. 243∼274). Gaithersburg, Maryland: Aspen Publichers.
Neff, C. (1987, October 19). Den of vipers. Sports Illustrated, 74∼104.
Ruxin, R. (1993). An athlete's guide to agents (3rd ed.). Boston: Jones & Bartlett Publishers.
Schwarz, A. (1996, March 4∼17). Agents: What's the deal? Basball America, 14∼19.
Shropshire, K. (1990). Agents of opportunity. Philadelphia: University of Pennsylvania Press.
Sobel, L. (1990). The regulation of player agents and lawyers. In G. Uberstine (Ed.), The law of professional and amateur sports (pp. 1-1―1-107). Deerfield, IL: Clark, Boardman, and Callaghan.
Thomas, J. R., & Nelson, J. K. (1996). Research methods in physical activity (3rd ed.). Champaign, Illinois: Human Kinetics Books.
Thomas, J. R., & Nelson, J. K. (1999). 體育·スポ-ツ科學硏究法(宮下充正·片岡曉夫 번 역). 東京: 大修館書店. (원본 출간 1996)
Woolf, B. (1976). Behind closed doors. NY: The new American Library.
Yasser, R., McCurdy, J., & Goplerud, P. (1997). Sports law: Cases and materials. Cincinnati: Anderson Publishing Co.
ABSTRACT
The Growth and Role of Sport Agency Business
Lee, Sang-chul·Kim, Byung-shik
(Leisure and Recreation Studies, Korean National University of Physical Education)
The sport agency business is a very interesting area. The purpose of the study was to consider the growth and role of sport agency business. The research method consists of the contents of a variety of journals, daily publications, textbooks, broadcasts, and so on based upon primary and secondary data. Thoughts expressed in herein are based upon: ① history of sport agency, ② growth of sport agency business, ③ representing individual athletes, ④ representing coaches, ⑤ sport agency firms, and ⑥ sport agent. In particular, the eight essential functions performed by sport agents are ① negotiating the athlete's or coach's contract, ② marketing the athletes, ③ negotiating the athlete's or coach's marketing and endorsement contracts, ④ financial planning, ⑤ career and postcareer planning, ⑥ dispute resolution, ⑦ legal counseling, and ⑧ personal care. Therefore, they should base upon the principle of market, constitutional renovation of each athletic federation, and successful case of sport advanced nations in order to activate sport agency in Republic of Korea. By incorporating these contents, therefore, they would promote sport industry.