목차
1. 문제제기
2. 시청자의 시청흐름에 대한 연구
3. 연구문제와 연구방법
4. 분석결과
5. 논의 및 결론
2. 시청자의 시청흐름에 대한 연구
3. 연구문제와 연구방법
4. 분석결과
5. 논의 및 결론
본문내용
", Communication Research, Vol.19,no1.(February 1992),
Davis, Donald M. and Walker, James R. Countering the New Media : The Resurgence of Share Maintenance in Primetime Network Television, Journal of Broadcasting & Electronic Media, Vol. 34. no. 4. fall 1990.
Eastman, S. T, Gregory D. Newton, Karen E. Riggs, and Jeffrey Neal-Lunsford, "Accelerating the Flow : A Transition Effect in Programming Theory?", Journal of Broadcasting & Electronic Media, Vol. 41. no. 2. spring 1997, pp.265-281.
Eastman, S. T, Head, S. W, and Klein, L.(eds), Broadcast/Cable Programming:Strategies and Practices, 4th ed., Belmont, CA: WadsWorth Publishing Co., 1993.
Ferguson, D.A & E.M. Perse(1993), "Media and Audiencem Influence on Channel Repertorie", Journal of Broadcasting & Electronic Media(winter 1993). pp 31-47.
Goodhardt, G. J., A. S. C. Ehrenberg, and M. A. Collins, The Television Audience : Patterns of Viewing, 2nd ed., Hants, England: Gower Publishing Co. Ltd., 1987.
Gunter, B., "On the Future of Television Ratings", Journal of Broadcasting & Electronic Media, 1993, pp.359-364.
Hans-Bernd Brosius, Mallory Wober, and Gabriel Weimann, "The Loyalty of Television Viewing : Hown Consistent is TV Viewing Behavior?, Journal of Broadcasting & Electronic Media, Summer 1992, pp.321-335.
Headen Robert S., Jay E. Klompmaker, and Roland T. Rust, "The Duplication of Viewing Law and Television Media Schedule Evaluation", Journal of Marketing Research, August 1979, pp.333-340
Henriksen, Frank, "A new Model of the Duplication of Television Viewing : A Behaviorist Approach", Journal of Broadcasting & Electronic Media, vol.29. no2, spring 1985, pp.135-145.
James R. Walker, "Inheritance Effects in the New Media Environment", Journal of Broadcasting & Electronic Media, Vol.32, No.4, 1988, pp391-401.
Jerome Rothenberg, "Consumer Sovereignity and the Economics of TV programming", Studies in Public Communication, 1962, Autumn, pp45-54.
Tiedge, James T. and K. J. Ksobiech, "Counterprogramming Primetime NetWork Television", Journal of Broadcasting, Vol. 31(1), 1987, pp.41-55.
Tiedge, James T. and K. J. Ksobiech, "The 'Lead-in' Strategy for Primetime TV : Does It Increase the Audience", Journal of commnication, Vol. 36(3), 1986, pp51-63
Tiedge, James T. and K. J. Ksobiech, "The Sandwitchb Programming Stratege : A Case of Audience Flow", Journalism Quarterly, 1988, pp.376-383.
Webster, J. G., "Program Audience Duplication:A Study of Television Inheritance Effects", Journal of Broadcasting & Electronic Media, Vol.29, 1985, pp.121-133.
Webster, J. G and J. Wakshlag, A Theory of Television Program Choice, Communication Research Vol. 10. No. 4, October 1983, p.430-445.
Webster, J. G. and Wang, T.Y., "Structural Determinants of Exposure to Television:The Case of Repeat Viewing", Journal of Broadcasting & Electronic Media, Vol.36, No.8, 1992, pp125-137.
Youn, S(1994), "Program Type Preference and Program Choice in a Multichannel Situation", Journal of Broadcasting & Electronic Media 38.
Davis, Donald M. and Walker, James R. Countering the New Media : The Resurgence of Share Maintenance in Primetime Network Television, Journal of Broadcasting & Electronic Media, Vol. 34. no. 4. fall 1990.
Eastman, S. T, Gregory D. Newton, Karen E. Riggs, and Jeffrey Neal-Lunsford, "Accelerating the Flow : A Transition Effect in Programming Theory?", Journal of Broadcasting & Electronic Media, Vol. 41. no. 2. spring 1997, pp.265-281.
Eastman, S. T, Head, S. W, and Klein, L.(eds), Broadcast/Cable Programming:Strategies and Practices, 4th ed., Belmont, CA: WadsWorth Publishing Co., 1993.
Ferguson, D.A & E.M. Perse(1993), "Media and Audiencem Influence on Channel Repertorie", Journal of Broadcasting & Electronic Media(winter 1993). pp 31-47.
Goodhardt, G. J., A. S. C. Ehrenberg, and M. A. Collins, The Television Audience : Patterns of Viewing, 2nd ed., Hants, England: Gower Publishing Co. Ltd., 1987.
Gunter, B., "On the Future of Television Ratings", Journal of Broadcasting & Electronic Media, 1993, pp.359-364.
Hans-Bernd Brosius, Mallory Wober, and Gabriel Weimann, "The Loyalty of Television Viewing : Hown Consistent is TV Viewing Behavior?, Journal of Broadcasting & Electronic Media, Summer 1992, pp.321-335.
Headen Robert S., Jay E. Klompmaker, and Roland T. Rust, "The Duplication of Viewing Law and Television Media Schedule Evaluation", Journal of Marketing Research, August 1979, pp.333-340
Henriksen, Frank, "A new Model of the Duplication of Television Viewing : A Behaviorist Approach", Journal of Broadcasting & Electronic Media, vol.29. no2, spring 1985, pp.135-145.
James R. Walker, "Inheritance Effects in the New Media Environment", Journal of Broadcasting & Electronic Media, Vol.32, No.4, 1988, pp391-401.
Jerome Rothenberg, "Consumer Sovereignity and the Economics of TV programming", Studies in Public Communication, 1962, Autumn, pp45-54.
Tiedge, James T. and K. J. Ksobiech, "Counterprogramming Primetime NetWork Television", Journal of Broadcasting, Vol. 31(1), 1987, pp.41-55.
Tiedge, James T. and K. J. Ksobiech, "The 'Lead-in' Strategy for Primetime TV : Does It Increase the Audience", Journal of commnication, Vol. 36(3), 1986, pp51-63
Tiedge, James T. and K. J. Ksobiech, "The Sandwitchb Programming Stratege : A Case of Audience Flow", Journalism Quarterly, 1988, pp.376-383.
Webster, J. G., "Program Audience Duplication:A Study of Television Inheritance Effects", Journal of Broadcasting & Electronic Media, Vol.29, 1985, pp.121-133.
Webster, J. G and J. Wakshlag, A Theory of Television Program Choice, Communication Research Vol. 10. No. 4, October 1983, p.430-445.
Webster, J. G. and Wang, T.Y., "Structural Determinants of Exposure to Television:The Case of Repeat Viewing", Journal of Broadcasting & Electronic Media, Vol.36, No.8, 1992, pp125-137.
Youn, S(1994), "Program Type Preference and Program Choice in a Multichannel Situation", Journal of Broadcasting & Electronic Media 38.
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