텔레비전 시청자의 시청도 연구
본 자료는 4페이지 의 미리보기를 제공합니다. 이미지를 클릭하여 주세요.
닫기
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
해당 자료는 4페이지 까지만 미리보기를 제공합니다.
4페이지 이후부터 다운로드 후 확인할 수 있습니다.

목차

1. 문제제기

2. 시청자의 시청흐름에 대한 연구

3. 연구문제와 연구방법

4. 분석결과

5. 논의 및 결론

본문내용

", Communication Research, Vol.19,no1.(February 1992),
Davis, Donald M. and Walker, James R. Countering the New Media : The Resurgence of Share Maintenance in Primetime Network Television, Journal of Broadcasting & Electronic Media, Vol. 34. no. 4. fall 1990.
Eastman, S. T, Gregory D. Newton, Karen E. Riggs, and Jeffrey Neal-Lunsford, "Accelerating the Flow : A Transition Effect in Programming Theory?", Journal of Broadcasting & Electronic Media, Vol. 41. no. 2. spring 1997, pp.265-281.
Eastman, S. T, Head, S. W, and Klein, L.(eds), Broadcast/Cable Programming:Strategies and Practices, 4th ed., Belmont, CA: WadsWorth Publishing Co., 1993.
Ferguson, D.A & E.M. Perse(1993), "Media and Audiencem Influence on Channel Repertorie", Journal of Broadcasting & Electronic Media(winter 1993). pp 31-47.
Goodhardt, G. J., A. S. C. Ehrenberg, and M. A. Collins, The Television Audience : Patterns of Viewing, 2nd ed., Hants, England: Gower Publishing Co. Ltd., 1987.
Gunter, B., "On the Future of Television Ratings", Journal of Broadcasting & Electronic Media, 1993, pp.359-364.
Hans-Bernd Brosius, Mallory Wober, and Gabriel Weimann, "The Loyalty of Television Viewing : Hown Consistent is TV Viewing Behavior?, Journal of Broadcasting & Electronic Media, Summer 1992, pp.321-335.
Headen Robert S., Jay E. Klompmaker, and Roland T. Rust, "The Duplication of Viewing Law and Television Media Schedule Evaluation", Journal of Marketing Research, August 1979, pp.333-340
Henriksen, Frank, "A new Model of the Duplication of Television Viewing : A Behaviorist Approach", Journal of Broadcasting & Electronic Media, vol.29. no2, spring 1985, pp.135-145.
James R. Walker, "Inheritance Effects in the New Media Environment", Journal of Broadcasting & Electronic Media, Vol.32, No.4, 1988, pp391-401.
Jerome Rothenberg, "Consumer Sovereignity and the Economics of TV programming", Studies in Public Communication, 1962, Autumn, pp45-54.
Tiedge, James T. and K. J. Ksobiech, "Counterprogramming Primetime NetWork Television", Journal of Broadcasting, Vol. 31(1), 1987, pp.41-55.
Tiedge, James T. and K. J. Ksobiech, "The 'Lead-in' Strategy for Primetime TV : Does It Increase the Audience", Journal of commnication, Vol. 36(3), 1986, pp51-63
Tiedge, James T. and K. J. Ksobiech, "The Sandwitchb Programming Stratege : A Case of Audience Flow", Journalism Quarterly, 1988, pp.376-383.
Webster, J. G., "Program Audience Duplication:A Study of Television Inheritance Effects", Journal of Broadcasting & Electronic Media, Vol.29, 1985, pp.121-133.
Webster, J. G and J. Wakshlag, A Theory of Television Program Choice, Communication Research Vol. 10. No. 4, October 1983, p.430-445.
Webster, J. G. and Wang, T.Y., "Structural Determinants of Exposure to Television:The Case of Repeat Viewing", Journal of Broadcasting & Electronic Media, Vol.36, No.8, 1992, pp125-137.
Youn, S(1994), "Program Type Preference and Program Choice in a Multichannel Situation", Journal of Broadcasting & Electronic Media 38.
  • 가격2,300
  • 페이지수13페이지
  • 등록일2002.10.29
  • 저작시기2002.10
  • 파일형식한글(hwp)
  • 자료번호#209151
본 자료는 최근 2주간 다운받은 회원이 없습니다.
청소해
다운로드 장바구니