AOL.com 유통경로론 (America Online)

목차

1. Company Background
2. Growth of On-Line Service Industry
3. Internet and World Wide Web
4. AOL’s Strategy in 1994
5. History of Customer Technical Support
6.A New Strategy for Customer Support in 1993
7.Market Support Department Growth in 1994
8. America Online in January 1995
9.Future

본문내용

America Online focused on providing a high-value, low-priced consumer on-line services.
AOL marketing used methods that included mailing packages with AOL software diskettes directly to consumers.
Each AOL diskette included a unique registration number and password that generated a new AOL account.

키워드

AOL,   유통경로