항공사 침체 속에서 탄생한 돌파구

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항공사 침체 속에서 탄생한 돌파구에 대한 보고서 자료입니다.

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New Leaders Out Of Airline Ashes

Mon Oct 20,10:28 AM ET By Marilyn Alva

Few if any big industries have been hit as hard as airlines by the slower economy, 9-11 and this year`s double whammy of the Iraq (news - web sites) war and SARS (news - web sites) epidemic.

Steep declines in business at major hub-and-spoke carriers will result in a third-straight year of industrywide losses, though 2003`s will be more modest than `02`s $8 billion.

The worst may be over, however. Leisure traffic started to revive in July, and two major carriers just reported third-quarter profits.

Northwest`s 49-cent-a-share net surprised Wall Street. But CEO Richard Anderson warned that the results `do not signal an end to our challenges or diminish the need to address our cost structure.`

Continental also made money. But like Northwest and other majors, it still expects to report a full-year loss. The next six months will be tough, says CEO Gordon Bethune.

Losses, however, aren`t in the flight plans of a new breed of low-fare carriers following in the tail wind of Southwest Airlines, the industry`s big success story of the `90s.

JetBlue, (NasdaqNM:JBLU - News) AirTran (NYSE:AAI - News) and other discounters continue to soar as customers go for their low fares, flexible ticketing and spiffy overall product.

Major airlines have taken notice. As they chisel away at their massive costs by furloughing workers, shrinking fleets and scrimping on meals, they`re looking more like their low-fare counterparts.

The downsizing is far from over. Delta, which posted a Q3 loss, said it would sell 11 Boeing planes that haven`t even been delivered.

BUSINESS

Less total capacity and more passenger traffic translated into fuller loads last summer. The improvement, in turn, helped sustain a rally in airlines` long-suffering share prices, which last peaked in 1998.

Northwest has seen a pickup on its Asia-Pacific routes. Passenger revenue per mile rose 5.3% last quarter on 7.1% fewer available seat miles. Eighty percent of Continental seats were full, up 4.3% from a year ago.
But major carriers still aren`t on solid financial ground.

`The third quarter is better, but it`s not a good quarter in any absolute sense,` said Edmund Greenslet, publisher of Airline Monitor. `Delta already reported a loss. There will be other losses. Those that do have profit won`t have very big ones.`

AMR`s American Airlines, UAL`s United Airlines and US Airways Group will report this month.

Help from higher fares isn`t forthcoming. Low-fare airlines are cutting prices at a time when customers aren`t in the mood to pay premium fares. And the Internet has made airline fares more transparent. Customers surf the Web for the best price.

The low-fare model, said Greenslet, `has now achieved a critical mass big enough that almost the entire population can use it. And they feel comfortable using it because the companies are perceived as ones of stature, not fly-by-nights.`

Now that some majors have dropped perks like hot meals, `there`s hardly any difference between them and the low-cost airlines,` said Tom Parsons, chief executive of Bestfares.com.

MARKET

Major carriers have long depended on full-fare business class to offset their competitively priced low fares. But fares in general have been trending down for three years.

During the dot-com frenzy, airlines could name their premium-fare price - and did. Continental offered a $1,100 one-way walk-up fare between Cleveland and L.A. and had lots of takers. Now, the same fare goes for $800 - round trip. Same story in other markets.

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본문내용

Few if any big industries have been hit as hard as airlines by the slower economy, 9-11 and this year`s double whammy of the Iraq (news - web sites) war and SARS (news - web sites) epidemic.

Steep declines in business at major hub-and-spoke carriers will result in a third-straight year of industrywide losses, though 2003`s will be more modest than `02`s $8 billion.

항공사들의 침체 속에서 탄생한 새로운 리더들

침체된 경제, 9-11 테러,그리고 금년 이라크 전쟁 및 사스 두 악재로 인해 비행사들 만큼 심하게 타격을 입은 산업 분야는 몇 안 된다.

주요 항공여객운송회사들의 가파른 경영수익 하락세는 2003년에는 2002년의 80억 달러보다는 조금 더 미미하게 증가할 것이긴 하지만, 전체산업부분에서의 3년 연속 적자를 유발시킬 것이다.

키워드

영어기사번역,   영어작문영작,   항공사 영작영어번역,   영어번역,   항공사들의 침체 속에서 벗어날 돌파구에 관한 영작,   번역