중소기업 수출활동에의 체계적인 국제 시장 선택의 역할

소개글

중소기업 수출활동에의 체계적인 국제 시장 선택의 역할에 대한 보고서 자료입니다.

목차

1. 서론

2. 어떤 요소가 소기업 또는 중소기업의 사업 수출의 성공을 결정할까?
3. 조사 보고서의 재검토

4. SIMS

5. 토론과 결말

6. 미래를 위한 규제와 관리

본문내용

and P. Harveston(2000). "Internationalization and Organizational Growth: The Impact of Internet Usage and Technology Involvement among Entrepreneur-Led Family Business." Family Business Review 12(2), 107-120.
Diamantopoulos, A., and K. Inglis(1998). "Identifying Differences between High and Low Involvement Exporters," International Marketing Review 5(Summer), 52-60.
Enderwich, P., and M. Akoorie (1994). "The Employment of Foreign Language Specialists and Export Success-The Case of New Zealand," International Marketing Review 11(4), 4-18.
Gemunden, H. (1991), "Success Factors of Export Marketing: A Meta-Analytic Critique of the Empirical Studies," in New Perspectives on International Marketing. Hart, S., and N. Tzokas (1999). "The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK," Journal of Small Business Management 37(2), 63-75.
Knight, G. (2000). "Entrepreneurship and Marketing Strategy: The SME Under Globalization," Journal of International Marketing 8(2), 12-32.
Koh, A. (1991). "Relationships among Organizatonal Characteristics, Marketing Strategy and Export Performance," International Marketing Review 8, 46-60.
Manolova, T., C. Brush, L. Edelman, and P. Greene (2002) "Internationalization of Small Firms: Personal Factors Revisitied," International Small Business Journal 20(1), 9-30.
Ursic, M., and M. Czinkota (1984). "An Experience Curve Explanation of Export Expansion," Journal of Business Research 12, 159-168.
Van Hoorn, T. P. (1979). "Strategic Planning in Small and Medium Sized Companies," Long Range Planning 12(2), 84-91.
Wolff, J., and T. Pett (2000). "Internationalization of Small Firms: An Examination of Export Competitive Patterns Firm Size, and Export Performance," Journal of Small Business Management 38(2), 34-48.

키워드

SIMS,   중소기업,   수출활동,   수출,   무역,   경영,   마케팅