전자상거래 확산이 지역경제에 미치는 영향

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전자상거래 확산이 지역경제에 미치는 영향에 대한 보고서 자료입니다.

목차

제 1 장 서 론

제 2 장 전자상거래(EC)의 특성에 대한 이론적 고찰
1. 전자상거래(EC)의 특성과 지역경제
2. 전자상거래(EC)에 대한 일반적 고찰
1) 전자상거래의 주요성공요인
2) 해외 인터넷 쇼핑몰 성공요인

제 3 장 설문조사를 통한 현황 분석
1. 조사 방법 및 자료수집
2. 연구결과

제 4 장 쇼핑몰 성장모형

제 5 장 결 론

본문내용

(In_Online_losing_customer_2 + In_Outline_losing_customer_2 - Out_becoming_potential_customers) * dt
INIT Out_Offline_Customers = 8700
In_Online_losing_customer_2 = In_Online_Customers_2*In_loss_fraction
In_Outline_losing_customer_2 = Out_Online_Customers_2*Out_loss_fraction
Out_becoming_potential_customers =
Out_Offline_Customers*MAX(In_Investment,Out_Investment)
Out_Online_Customers_1(t) = Out_Online_Customers_1(t - dt) + (InOut_acquiring_by_word_of_mouth + InOut_acquiring_through_marketing - In_Outline_losing_customer_1) * dt
INIT Out_Online_Customers_1 = 10
InOut_acquiring_by_word_of_mouth =
Out_Online_Customers_1*In_impact_of_market_saturation*word_of_mouth_multiplier
InOut_acquiring_through_marketing = In_impact_of_market_saturation*Out_Investment
In_Outline_losing_customer_1 = Out_Online_Customers_1*Out_loss_fraction
Out_Online_Customers_2(t) = Out_Online_Customers_2(t - dt) + (OutOut_acquiring_by_word_of_mouth + OutOut_acquiring_through_marketing - In_Outline_losing_customer_2) * dt
INIT Out_Online_Customers_2 = 100
OutOut_acquiring_by_word_of_mouth =
Out_Online_Customers_2*word_of_mouth_multiplier*Out_impact_of_market_saturation
OutOut_acquiring_through_marketing = Out_Investment*Out_impact_of_market_saturation
In_Outline_losing_customer_2 = Out_Online_Customers_2*Out_loss_fraction
Out__Potential_Customers(t) = Out__Potential_Customers(t - dt) + (Out_becoming_potential_customers - OutOut_acquiring_by_word_of_mouth - OutIn_acquiring_by_word_of_mouth - OutOut_acquiring_through_marketing - OutIn_acquiring_through_marketing) * dt
INIT Out__Potential_Customers = 1000
Out_becoming_potential_customers =
Out_Offline_Customers*MAX(In_Investment,Out_Investment)
OutOut_acquiring_by_word_of_mouth =
Out_Online_Customers_2*word_of_mouth_multiplier*Out_impact_of_market_saturation
OutIn_acquiring_by_word_of_mouth =
In_Online_Customers_2*word_of_mouth_multiplier*Out_impact_of_market_saturation
OutOut_acquiring_through_marketing = Out_Investment*Out_impact_of_market_saturation
OutIn_acquiring_through_marketing = In_Investment*Out_impact_of_market_saturation
In_Investment = 20+step(-20,12)+step((In_Online_Customers_1+In_Online_Customers_2)*0.01,12)
In_loss_fraction = 0.025
In_Region =
In_Offline_Customers+In_Online_Customers_1+In_Online_Customers_2+In_Potential_Customers
Out_Investment =
30+step(-30,12)+step((Out_Online_Customers_1+Out_Online_Customers_2)*0.01,12)
Out_loss_fraction = 0.025
Out_Reion =
Out_Offline_Customers+Out_Online_Customers_1+Out_Online_Customers_2+Out__Potential_Customers
word_of_mouth_multiplier = 0.1
In_impact_of_market_saturation = GRAPH(In_Potential_Customers)
(0.00, 0.00), (100, 0.16), (200, 0.33), (300, 0.52), (400, 0.665), (500, 0.78), (600, 0.83), (700, 0.91), (800, 0.96), (900, 0.98), (1000, 0.99)
Out_impact_of_market_saturation = GRAPH(Out__Potential_Customers)
(0.00, 0.00), (1000, 0.16), (2000, 0.33), (3000, 0.52), (4000, 0.665), (5000, 0.78), (6000, 0.83), (7000, 0.91), (8000, 0.96), (9000, 0.98), (10000, 0.99)

키워드

경제,   전자상거래,   전자상거래의 특성,   전자상거래와 지역경제,   전자상거래의 성공요인,   인터넷 쇼핑몰