사우스웨스트항공 기업 성공 사례 분석

소개글

사우스웨스트항공 기업 성공 사례 분석에 대한 보고서 자료입니다.

목차

1. Guide Questions

2. Enterprise Analysis
2-l . Situation
2-2. Problems
2-3. Solutions

3. Key Success Factors
3-l . Low cost, Simple 8 Fast
3-2. Marketing & Service
3-3. Leadership
3-4. Culture & HRM

4. Competitors
4-l. Continental Lite
4-2. United Shuttle

본문내용

1. What is SW's strategy? What business are we in?  
2. Why has it been successful for so long? Can its success be replicated by a competitor?
3. Analyze SW's human capital management system. How does this system link to the execution of its strategy? 
4. How would you describe the culture of the organization?
5. What could cause SW to fail?

키워드

southwest ,   airline,   사우스웨스트,   기업분석,   항공사,   경쟁전략,   핵심역량