목차
Title Page……………………………………………...1
Table of Contents………………………...………….……………...2
Executive Summary……….………………….….…………….3
The Business Description………………………………...4
Market Analysis….….…………….……………….6
Vision Statement…….…...……………………………,….…..............7
Vision Trigger….….……...………………………………….8 Mission Statement...……...…………………….….…………...8 Business Objectives….…………………………………………………8
Business Operations.…….....……………………….....9
Marketing .…………………..…………………………….....9
Services …...…………………………………………...9
Price ...…...……………..…………...10
Place .…….………………………………………………….11
Promotion …..……………………………………………….11
Competitive Analysis………………………………………….…….12
Legal Structure……………………..……………………….……15 Management Expertise….……….…………………………………15
Support Personnel….…………….………………………………16
Financial Information………………………………………………..17
Summary ...…………………………………………………...…..21
Reference List (Bibliography)...….…..………………….…22
Table of Contents………………………...………….……………...2
Executive Summary……….………………….….…………….3
The Business Description………………………………...4
Market Analysis….….…………….……………….6
Vision Statement…….…...……………………………,….…..............7
Vision Trigger….….……...………………………………….8 Mission Statement...……...…………………….….…………...8 Business Objectives….…………………………………………………8
Business Operations.…….....……………………….....9
Marketing .…………………..…………………………….....9
Services …...…………………………………………...9
Price ...…...……………..…………...10
Place .…….………………………………………………….11
Promotion …..……………………………………………….11
Competitive Analysis………………………………………….…….12
Legal Structure……………………..……………………….……15 Management Expertise….……….…………………………………15
Support Personnel….…………….………………………………16
Financial Information………………………………………………..17
Summary ...…………………………………………………...…..21
Reference List (Bibliography)...….…..………………….…22
본문내용
Executive Summary
The purpose of this business plan is to justify the startup of a high-end Valet company to service the Fresno area. Bulldog Valet will have four owners and the legal structure will consist of a limited liability company. Ownership percentage and profit sharing will be based on initial investment in the company and future ownership percentage division and allocation. Bulldog Valet’s office will be located in one owner’s home located at 6417 N. Anna in Fresno, CA 93710.
Bulldog Valet will provide a high class valet parking service for special events and occasions. Based on projected income and financial analysis included in this business plan, Bulldog Valet will be successful. There is a high demand for this service in the Fresno area due to the lack of similar services available.
We look forward to the future at Bulldog Valet. We expect in five years that demand for our specialized service will grow in other areas to justify opening several company owned franchises in other areas such as Bakersfield, Visalia, Merced and Modesto. Bulldog Valet’s specialized service, distinctive logo, slogan “No Delay with Bulldog Valet”, reputation for customer service will provide a tough to beat competitive edge. The four owners have earned Bachelors degrees in various aspects of business and have extensive experience in business management and operations from past years of work experience.
The Business Description
Bulldog Valet is committed to becoming Fresno’s premier full service parking management and transportation company while providing our clients the customer service they have come to expect. Dedication to building relationships is based on our honesty, service, accountability and the willingness to travel \"that extra mile\" is our passion. Bulldog Valet is also committed to exceptional customer satisfaction. Our number one goal is to meet and exceed every client's expectations. It is the mission of Bulldog Valet to provide our clients and guests with the most courteous, professional and cost efficient valet parking attendant in the industry. Our company and its associates' assignment is to create a safe and hospitable service experience for our clients and guests that produces genuine customer satisfaction. Anything less is unacceptable; Customer Service is the Key!
Bulldog Valet understands that parking is the first and last impression of your event. Our service is valued by businesses and hosts who recognize that bringing added convenience to guests is the key to success in today's competitive environment.
The purpose of this business plan is to justify the startup of a high-end Valet company to service the Fresno area. Bulldog Valet will have four owners and the legal structure will consist of a limited liability company. Ownership percentage and profit sharing will be based on initial investment in the company and future ownership percentage division and allocation. Bulldog Valet’s office will be located in one owner’s home located at 6417 N. Anna in Fresno, CA 93710.
Bulldog Valet will provide a high class valet parking service for special events and occasions. Based on projected income and financial analysis included in this business plan, Bulldog Valet will be successful. There is a high demand for this service in the Fresno area due to the lack of similar services available.
We look forward to the future at Bulldog Valet. We expect in five years that demand for our specialized service will grow in other areas to justify opening several company owned franchises in other areas such as Bakersfield, Visalia, Merced and Modesto. Bulldog Valet’s specialized service, distinctive logo, slogan “No Delay with Bulldog Valet”, reputation for customer service will provide a tough to beat competitive edge. The four owners have earned Bachelors degrees in various aspects of business and have extensive experience in business management and operations from past years of work experience.
The Business Description
Bulldog Valet is committed to becoming Fresno’s premier full service parking management and transportation company while providing our clients the customer service they have come to expect. Dedication to building relationships is based on our honesty, service, accountability and the willingness to travel \"that extra mile\" is our passion. Bulldog Valet is also committed to exceptional customer satisfaction. Our number one goal is to meet and exceed every client's expectations. It is the mission of Bulldog Valet to provide our clients and guests with the most courteous, professional and cost efficient valet parking attendant in the industry. Our company and its associates' assignment is to create a safe and hospitable service experience for our clients and guests that produces genuine customer satisfaction. Anything less is unacceptable; Customer Service is the Key!
Bulldog Valet understands that parking is the first and last impression of your event. Our service is valued by businesses and hosts who recognize that bringing added convenience to guests is the key to success in today's competitive environment.
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