Case of Successful Marketing - Starbucks

소개글

Case of Successful Marketing - Starbucks에 대한 보고서 자료입니다.

목차

1.INTRODUCTION OF STARBUCKS

2.COFFEE MARKET ANALYSIS

3.COMPETITOR ANALYSIS

4.MARKETING SWOP

5.MARKETING STP

6.MARKETING 5P

7.MARKETING STRATEGE

8.CONCLUTION

본문내용

Case of Successful Marketing - Starbucks
SWOT만 약간 보여드립니다.
Strengths & Weaknesses
-Prior occupation in market
-Direct management
-Standardized quality
- Advanced distribution system
-Variety drinks and items
-Excellent personnel management -High price
-Quick Store expansion
-Entry of bottled coffee into retail market (image down)
Opportunties & Threats
-Synergy effect of strategic alliance
-Increase of preference rate about bean coffee
-Many Competitors
-Threat of substitutes
-Threat of new entrants
-exchange risk by importing ingredient of coffee

키워드

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