MARKETING COMMUNICATIONS STRATEGY

본문내용

• Back ground of the Hyundai Motor Company and the product
• Identify the target audience to whom the advertising is directed.
• Identify the offer.
• Identify how the offer’s benefits meet the needs/wants of the target audience.
• Identify how the offer is positioned to gain competitive advantage in the minds of the target audience
• Identify how the advertising is being integrated with other communications tools: PR, sales promotion, personal selling, the Internet.
•Discuss any results that have been achieved
•Describe why you think the advertising effort is so successful.

키워드

MARKETING