목차
GINSENG INDUSTRY
THE LARGEST COMPANY; 정관장 (KGC)
- FEATURES
- CHANNEL STRUCTURE
- CHANNEL CONFLICTS
ENTRANT COMPANY; 한삼인 (NH)
- FEATURES
- CHANNEL STRUCTURE
- THE POINTS IN THE CHANNEL
- PROBLEMS
- POSSIBLE SOLUTIONS
CONCLUSION
THE LARGEST COMPANY; 정관장 (KGC)
- FEATURES
- CHANNEL STRUCTURE
- CHANNEL CONFLICTS
ENTRANT COMPANY; 한삼인 (NH)
- FEATURES
- CHANNEL STRUCTURE
- THE POINTS IN THE CHANNEL
- PROBLEMS
- POSSIBLE SOLUTIONS
CONCLUSION
본문내용
Price Appealing→Attract the Consumers(niche)
ex)4 years old jisam: 202,000 /6years old:465,000
Intensive Distribution: the target is the laymen
use the 1,386 NH branches
Farmers→NH→Retailer(NH branches)→Customers
ex)4 years old jisam: 202,000 /6years old:465,000
Intensive Distribution: the target is the laymen
use the 1,386 NH branches
Farmers→NH→Retailer(NH branches)→Customers
소개글