목차
1.Introduction
1) The NANUMI DDUK-BOK-GI company and the mission of company
2) The entrepreneurial spirit of company
3) The reason that we choose the NANUMI DDUK-BOK-GI
4) SWOT analysis
2. The company analysis from the manager interview
1) Interview with the NANUMI DDUK-BOK-GI manager
2) The NANUMI DDUK-BOK-GI`s STP & Marketing Mix(4P`s) Analysis
3) The competitor Marketing Mix(4P`s) Analysis
3. The recommended strategic Marketing Mix(4P`s) by SWOT
4. Conclusion
1) The NANUMI DDUK-BOK-GI company and the mission of company
2) The entrepreneurial spirit of company
3) The reason that we choose the NANUMI DDUK-BOK-GI
4) SWOT analysis
2. The company analysis from the manager interview
1) Interview with the NANUMI DDUK-BOK-GI manager
2) The NANUMI DDUK-BOK-GI`s STP & Marketing Mix(4P`s) Analysis
3) The competitor Marketing Mix(4P`s) Analysis
3. The recommended strategic Marketing Mix(4P`s) by SWOT
4. Conclusion
본문내용
Promotion
Supporting university clubs
Introduction of a member ship card
Handing out advertising papers
Increase of business hours in examination period
Supporting university clubs
Introduction of a member ship card
Handing out advertising papers
Increase of business hours in examination period
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