전략경영_파이널_최종

목차

Case
External analysis (with 5 force models)
Internal analysis (with VRIO models)
Strategic Choice (Diversification)
Conclusion

본문내용

For a long time ‘Dongsuh’ Foods and Nestle have been kept
their monopoly on coffee mix market.
Recently, ‘Namyang’ advance into the coffee mix market implies that the large food companies enter into coffee market. it takes a food industry official's eye.

키워드

For a long time ‘Dongsuh’ Foods and Nestle have ,   Internal analysis (with VRIO models),   Strategic Choice (Diversification)