참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,

목차

Chum churum Marketing strategy

Environment analysis

Competitor analysis

What is the Problem?

Geographical Segmentation

Behavioral Segmentation

Gender, Age Segementation

Societical Segementation

Gender, Age Segementation

SWOT ANALYSIS

Target

Marketing objective

Positioning

Marketing stratgy

budget

본문내용

Chum churum Marketing strategyEnvironment analysis‘Soju War’Thekey is Trend of lowering alcoholAlcohol degree2006 Februrary DusanliquorChum churum LaunchAugust Chamisul Fresh Launch to increasethe market share of weaken soju2007~2009 Chum churum VS Chamisul >2009 july , Chum churum Cool Launch Starting to couterattack to increase the market share of weaken soju2010 December Jinro thankyou soju LaunchCompetitor analysis‘Chamisul original24.8%’ ‘Chamisul fresh 23.9%’Exclusive Market share No.1


Competitor analysis
‘Chamisul original24.8%’
‘?Chamisul fresh 23.9%’

Exclusive Market share No.1

Competitor analysis
Why
“Chamisul”
Is the leader
In the
soju market?
1. Market leader
2. Variable generation
3. Strong distribution

Competitor analysis
High degree
Low degree
Young
Old
Positioning map

Company analysis
Lotte Liquor’s Soju ‘Chumchurum’

키워드

참소주,   참이슬,   소주,   마케팅사례,   마케팅,   브랜드,   브랜드마케팅,   기업