대한민국 3대 연예기획사와 한류 시장 (SM, JYP, YG Entertainment, 연예기획사).pptx

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대한민국 3대 연예기획사와 한류 시장 (SM, JYP, YG Entertainment, 연예기획사).pptx에 대한 보고서 자료입니다.

목차

Company
　SM Entertainment
　About the Company
　SWOT Analysis
　SM Culture & Contents
　Joint venture

Industry
　The K-pop Music Industry
　Focus on Idol Group
　Hallyu
　The K-pop Music Industry

Competitors
　Competitors (JYP vs YG)
　About the Company - JYP
　SWOT Analysis
　JYP Global Strategies – Heading West
　About the Company - YG
　SWOT Analysis
　YG Global Strategies – Heading East and West
　Other competitors

Main Points
　Three Main Points of the Case
　1. Globalization
　2. Going East VS Going West
　3. Hybridization VS Glocalization
　Appendix
　South Korea
　Japan
　China

Discussion Time!
　1. East Asia
　2. Structural Factor
　3. Connection
　4. Important
　5. Global Strategy

본문내용

Asian Pop Music




The Company: SM Entertainment




About the Company
╋━━━━━━━━━━─────────

Lee Soo-man (Founder)

　　≪ 사 진 ≫

　• graduated from SNU.
　• former singer
　• past CEO of SM
　　　　　(now, focuses on domestic music producing.)
　• main stockholder of SM
　• Increased SM’s revenue more than 100 times, from billion to 200 billion (1997~2013)

Kim Young-min (CEO)

　　≪ 사 진 ≫

　• May, 2005~ now:
　• CEO of SM, SM Asia, SM Japan




About the Company
╋━━━━━━━━━━─────────

【History and Figures】

　Capital : 8.2 Billion KRW
　Listed in : 2000. April
　Stock Price : 49750 KRW (2014.3.19)
　Aggregate Value of Listed Stock : 1027 Billion KRW

【K-POP STARS】

　HOT, SES, BOA, 동방신기, Super Junior, Girls Generation, Shinee, F(X),




SWOT Analysis
╋━━━━━━━━━━─────────

【Strength】
　• The first Korean Entertainment
Company (First Mover Advantage)
　• Achieved Success
in China(Super Junior) and Japan(BOA)
　• Became the icon of Hallyu

【Weakness】
　• The defects of the “Big Rule”
　　1) Trendy Music
　　2) Sophisticated Style
　　3) Effective Marketing
　• Drop-outs of some members
　• Unsatisfactory Results of “EXO”

【Opportunity】
　• Huge Market in China
　• The expansion of Hallyu

【Threats】
　• Sudden Changes in the market
　• Unstable politics in the East Asia
　• Economic Instability




　≪ … 중 략 … ≫




Competitors (JYP vs YG)




About the Company - JYP
╋━━━━━━━━━━─────────

【Founder & CEO】
　Park Jin Young (Founder) / Jeong Wook (CEO)

【History and Figures】
　Capital : 11.6 Billion KRW
　Listed in : 2011. March
　Stock Price : 5950 KRW
　Aggregate Value of Listed Stock : 202 Billion KRW

【K-POP STARS】
　Wonder Girls, 2PM, 2AM, Miss A, GOD




SWOT Analysis
╋━━━━━━━━━━─────────

【Strength】
　• Effective Collaborations with Western Artists
　• Great Success in Domestic Market
　　(Wonder Girls, 2PM, 2AM, Miss A)

【Weakness】
　• Songs, composed exclusively by JYP himself
　• Lacking of “New Image”
　• Excessive Retro-Style

【Opportunity】
　• Huge Market in China
　• The expansion of Hallyu

【Threats】
　• Eco political Instability
　　(Global Financial Crisis)
　• Language Barrier
　• Cultural Difference




　≪ … 중 략 … ≫




Three Main Points of the Case




1. Globalization – East

○ Cultural Proximity
　- share similar culture and historical tradition
　- Chinese characters (漢字) cultural area
　- Confucianism’s influences.

키워드

한류,   엔터테인먼트,   Entertainment,   연예인,   연예기획사,   JYP,   YG,   SM,   대중 가요,   중국