VVIP 마케팅 영문 PPT (Waituiwa Case)

소개글

VVIP 마케팅 영문 PPT (Waituiwa Case)에 대한 보고서 자료입니다.

목차

1st Question Waituiwa’s target segment
2nd Question Why are most target customers
foreigners?
3rd Question Targets’expectation
4th Question Why is the market research so
difficult?
5th Question Implications from Waituiwa Case

본문내용

VVIP 마케팅 방법
VVIP 현실 사례(김태희, 이건희)
Waituiwa의 VVIP 마케팅 사례
적용 방식 및 결과 등

1. Waituiwa’s target segment - Characteristics

Very Very Wealthy
Ability to have the highest quality
Very-Famous
Not Free From Public Scrutiny
Need Freedom

2. Why are most target customers foreigners?

1. It is not different than hometown
Providing location of holiday is the primary point of
waituiwa lodge

Luxury equipment and service are basic. One of the most fascinated point is New zealand of Gorgeous Natural

This place where many people want to go something like, but if your nest is this place, can you feel fascinated this place?

But, if you are New Zealander, would you want to
be accommodated in waituiwa lodge
spending a lot of money?

2. Guaranteed anonymity

waituiwa lodge’s Users want privacy protection

In fact, people who are famous in New Zealand
are famous anywhere to go.
But, are politician of Korea famous in New Zealand?

It is undoubted that users of famous foreigner are numerous in protecting privacy

키워드

VVIP,   Waituiwa,   이건희,   VVIP마케팅