영문 PPT : 유로 디즈니 사례 분석 (SWOT 분석, 4P 분석)

소개글

영문 PPT : 유로 디즈니 사례 분석 (SWOT 분석, 4P 분석)에 대한 보고서 자료입니다.

목차

The history of Disneyland
Background and construction
SWOT
Situations in Europe
Failures of Euro Disney
Causes of failures
Success factors of Tokyo Disney Land
Specific Solutions

본문내용

Causes of failures
1. Cultural differences
-Treated as the American not the European.
(both attendance and employee)
Flavor of European’s using leisure times.
They do not stay long in an amusement park.
They usually spend a lot of time in their lunch
They usually drink wine and beer while they have a lunch.
Low demand for fast food.
.
.
Specific Solutions
Treat employees European way.
Alleviate a dress code.
Flexible in changing part of working.
(The decrease of labor management dispute can be expected.)
Treat customers European way.
Expand restaurants.
Provide wine and beer
Provide various local foods.
Breakfast delivering service

키워드

영어 PPT,   SWOT,   4P,   유로 디즈니,   디즈니랜드,   마케팅,   디즈니 랜드 사례