목차
1. About 3M
a. Introduction
b. History
2. Core competence
a. Human-centered managemnet
b. Supporting innovation
c. Award system
d. Dual ladder system
3. Future Trend
a. Introduction
b. History
2. Core competence
a. Human-centered managemnet
b. Supporting innovation
c. Award system
d. Dual ladder system
3. Future Trend
본문내용
About 3M
Introduction
History
Changing to send paper business
3M’s first independent product :
Abrasive paper
Masking Tape & Cellulose Tape(Box tape)
Electric tape cloth :
Recording tape
Heat reserving fiber :
Thinsulate
3P(Pollution Prevention Pays) Program
Core Competence
Company’s internal competence
Making difference with other companies
Source of competitive advantage
Norton
(System-centered company)
Adopting PIMS(Profit Impact of Market Strategy)
Maintaining existing business through PIMS
Failure of business increase
Absorbed to other company in 1990
3M
(Human-centered company
Encouraging engineers and salesmen’s innovative idea
Concentrating on developing new products and new technologies
Improvement on sales :From Norton’s 36% in 1943to Norton’s 8 times in 1986
Introduction
History
Changing to send paper business
3M’s first independent product :
Abrasive paper
Masking Tape & Cellulose Tape(Box tape)
Electric tape cloth :
Recording tape
Heat reserving fiber :
Thinsulate
3P(Pollution Prevention Pays) Program
Core Competence
Company’s internal competence
Making difference with other companies
Source of competitive advantage
Norton
(System-centered company)
Adopting PIMS(Profit Impact of Market Strategy)
Maintaining existing business through PIMS
Failure of business increase
Absorbed to other company in 1990
3M
(Human-centered company
Encouraging engineers and salesmen’s innovative idea
Concentrating on developing new products and new technologies
Improvement on sales :From Norton’s 36% in 1943to Norton’s 8 times in 1986
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