SNS Marketing 마케팅 [영어,영문]

소개글

SNS Marketing 마케팅 [영어,영문]에 대한 보고서 자료입니다.

목차

Chapter1. Introduction

Chapter2. Theoretical Background
1. Definition of Social Media
2. Appearance Background of Social media
3. Characteristic of social media

Chapter3. Social Network Service (SNS)
1. Definition of SNS
2. SNS Services
1) Twitter
2) Facebook
3) Blog
3. SNS Marketing
4. Appearance of SNS Marketing
5. Traditional Marketing and SNS Marketing
1) A different compare with traditional marketing
2) Strong point of SNS Marketing
6. Current State of SNS Marketing

Chapter4. Case Study
1. Global case study
1) Coca cola case
2) McDonald Case
2. Domestic case study
1) Mr. PIZZA Case
2) Tom N Toms Case
3. Entertainment Case
1) PSY Case
2) Hip-hop Dis-War
3) IU Case

Chapter5. The critical points of SNS Marketing & SNS Marketing Risk
1. The critical points of SNS Marketing
2. SNS Marketing Risk

Chapter6. Conclusion

Bibliography

본문내용

Chapter1. Introduction

Smart phone was launched in 2009 in Korea with I-Phone, and the smart phone user increased sharply more than more from the time, and amount of users are almost reached about 20 million people in Oct. 2011 in Korea. Smart phone effect to Korea in many kinds of IT industry, and the environment of IT moves to mobile that make a new social communication.
Many companies are interested in SNS (social network service) after the users are ringing rapidly, and they are positively utilizing the SNS for their marketing, and it is a necessary for companies to make marketing strategy in now days. For the companies, the social marketing is very attractive on interaction with customer. The interaction is unprecedented strategy in existing marketing strategy, and the strong advantage is enough to meet customer satisfaction. Social marketing also can save marketing expense more than existing marketing strategies, and the effect is bigger than those things.




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Chapter2. Theoretical Background

1. Definition of Social Media
In the past, Media is only produced from publisher and reporter, and there were only producer and consumer, but these days, everyone can produce media contents, on the one hand, consumer is a producer. Thus the media platform that people are producing it with their opinion and experience is called “Social Media”
Main characteristic of social media is two-way communication that consumer can participants in producing and feedback with their opinion immediately. This Social media fully utilize characteristic of internet that can do two-way communication.
People can share their thinking with social media, and it can be change society.
As time goes by, social media is getting more powerful. Therefore, Many companies are utilizing social media for maximizing marketing effect, and it became one of useful marketing strategy.

키워드

SNS Marketing,   SNS,   Social Network,   SNS Market,   소셜 네트워크 서비스,   영어,   영문