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customers from leaving by carrying out reliable marketing by fulfilling all types of promises with the customers.
As for the physical evidence attributes, satisfaction level is low to create internal environment and space where members can enjoy exercise comfortably and rest in a refreshing and comf
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with the chief executive officer (CEO) and also building alignment with peers within the C-suite. Chief marketing officers (CMOs) and global brand leaders embrace new quantitative results and transparency on the effectiveness of their programs.(Peng 2013)
≪ … 중 략 … ≫
CHAPTER 2
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with the elements that lead to buy some product again and prove the difference of them.
In short, the results of this research depict below.
The elements that customers affect the intention of purchase in food category in open market are the evaluation of products, the quality of products, deliver
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YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY: McGraw-Hill, 8. 서론
이론적배경
분석결과
결론 및 시사점
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