결과 요약
(1) 소비자 심층 인터뷰
(2) 판매자 심층 인터뷰
ⅵ) LG G2 문제 인식
Ⅲ. 결론
ⅰ) LG G2 새로운 마케팅 전략제안
1. 시장 세분화
2. 표적시장 설정
3. 포지셔닝전략
ⅱ) 마케팅믹스 4P전략 제안
1. Product
2. Price
3. Place
4. Promotion
of the Digital Opportunity Initiative
Digital Bridges, http://digitalbridge.gbde.org
Digital Opportunity Initiative. 2001. Creating a Development Dynamic. Final Report of the Digital Opportunity Initiative, June.
DiMaggio, P., E. Hargittai. 2001. From the ‘Digital Divide’ to ‘Digital Inequality’:
of urban intervention", Cites, vol. 12(4): 253-265.
Healey, p., et al(eds) (1992), Rebuilding the City: Property-led Urban Regeneration, E&Fn Spon.
Kearns, G. & C. Philo (1993), "Culture, History, Capital: a Critical Introduction to the Selling," Kearns & Philo(eds.), Selling Places: The city as cul
a regional innovation system in transition", in Regional Innovation System, ed. by H. J. Braczyk, P. Cooke & M. Heidenreich, 1998, pp. 214 244.
Capello, R., "Spatial transfer of knowledge in high technology milieux : learning vs. collective learning processes", Regional Studies, 33(4), 1999, pp. 353