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GMSBranded Apps Explaining Effects of Brands Mobile Phone Applications
? 이론 평가
? 핵심 연구문제, 또는 질문이 무엇인가? (key questions)
스마트폰의 보급으로 인해 기업 브랜드 마케팅은 앱을 통해서 이뤄진다. 이러한 맥락에서 이 연구는 브랜드 앱에 따른
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확산
1. 확산이론
2. 네트워크 외부효과
3. 규모의 경제, 네트워크의 경제
III. 미디어 특성에 따른 확산 유형 (typology)
1. 새로운 유형화 (Typology)
2. 모바일 미디어에 적용
IV. 디어 확산의 몇 가지 사례
V. 결론
□ 참고문헌
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effects on
society at large as it has had a scheduling effect on how people plan and live their lives.
Primetime series has been a way to gather the family. News broadcasts at specific times
has been must see TV for decades. 1.Introduction_What is mobile&smart TV?
2.body
2-1) The proble
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of Brand Management, 2(4), 204-207
Ward, J., Loken, B., Ross, I., Hasapopoulos, T., 1986, "The influence of physical similarity on generalization of affect and attribute perceptions from national brands to private label brands", Shimp, T.A.et al, AMA Educators' Proceedings, American Marketing Associ
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of the entire country's population. The survey was done in 30 days. Within that 30 days, more than half of all Internet users in South Korea have accessed a social networking site. This clearly shows Korean involvement in social networking. 1) Commercial and Social Mobile Applications
2) Mobil
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