[A+ 영어-영문] Richard Branson THINK LOCAL – GO GLOBAL 버진기업의 글로벌화 과정, 마케팅,현지화전략.pptx

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[A+ 영어-영문] Richard Branson THINK LOCAL – GO GLOBAL 버진기업의 글로벌화 과정, 마케팅,현지화전략.pptx에 대한 보고서 자료입니다.

목차

1. Background
2. Personality
3. Entrepreneur Profile
4. Strategy
5. Globalization
6. Conclusion
7. Resources

본문내용

Richard Branson
THINK LOCAL – GO GLOBAL




Background information

SIR RICHARD CHARLES NICHOLAS BRANSON (*18 July 1950 Surrey, UK)

　• Father: barrister; Mother: flight attendant; Grandfather: Judge

　• Suffered from Dyslexia

　• Dropped out of school with the age of 16

　• Afterwards: First successful project, magazine “Student“

　• Around 1969 surrounded by the music and drug scene in London

　• Idea to begin the mail-order record company “Virgin“




Background information

Today

　➜ One of the most powerful entrepreneurs worldwide

　➜ Has a sense for special sportive adventures

　➜ The Queen confered the honor of Knight Bachelor on him for his
　　\"services to entrepreneurship\"

키워드

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