[★★평가우수자료★★][경영經營전략 영문 PPT] Volvo’s strategy, 볼보의 경영전략 영문, 영문 경영전략

소개글

[★★평가우수자료★★][경영經營전략 영문 PPT] Volvo’s strategy, 볼보의 경영전략 영문, 영문 경영전략에 대한 보고서 자료입니다.

목차

-Its short history
-Current State of affairs in Automobile Industry
Climate Change of automobile market
Emerging Market for Construction Equipments
-Its Strength
Core Competencies
-Its Weakness
-M&A strategy and PMI
-Conclusion

본문내용

History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII

History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo Car Corporation to Ford
Merged Bluebird, in bus corporate
2001. Merged Renault, Mack Truck
2002. Building facilitations for overseas production
In China, Poland
2007. Merged Lingong,
China's largest wheel loader manufacturer
Meged Nissan Diesel

Current State of affairs in Automobile Industry
Climate Change of automobile market
Ongoing Vehicle Market in its steady growth
Peter Drucker "the industry of industries“
“moving billboards”, “a running diplomat”
The evolution of automobile does not seem to end

Evolutionary crossroads
Automobile industry has grown with low oil price
More investment in production facilities is required

키워드

[★★평가우수자료★★][경영전략 영문 PPT] Volvo’s,   볼보의 경영전략 영문,   영문 경영전략,   경영전략