Virgin mobile 마케팅전략분석

소개글

Virgin mobile 마케팅전략분석에 대한 보고서 자료입니다.

목차

Company Background

Analysis
1) Segmatation & Targeting
2) Marketing Strategies - 4P Mix (except Pricing)

3. Marketing Strategies - Pricing
The Pricing Decision

4. LTV(Lifetime Value) analysis

5. Implications

본문내용

1. Company Background


Type Private
Industry Conglomerate
Founded February 1970; 46 years ago
Founders Richard Branson, Nik Powell
Headquarters London, United Kingdom
Area served Global
Key people Sir Richard Branson (Founder)
Peter Norris (Chairman)
Josh Bayliss (CEO)
Products Banking
Books
Commercial aviation
Commercial spaceflight
Consumer electronics
Films
Health care
Internet
Jewelry
Mobile Phones
Music
Radio
Retail
Travel
Revenue £19.5 billion
Number of employees Approximately 71,000
Website www.virgin.com

키워드

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