목차
Internal Analysis
- Mission & Vision
- GE history
- Corporate / Business strategy
- GE healthcare
External Analysis
- Market trend with 5 forces
- SWOT
- Core competencies
Strategic Issues & Recommendations
- Mission & Vision
- GE history
- Corporate / Business strategy
- GE healthcare
External Analysis
- Market trend with 5 forces
- SWOT
- Core competencies
Strategic Issues & Recommendations
본문내용
GE Introduction
In 2011, Fortune ranked GE the 6th largest firm in the U.S., as well as the 14th most profitable. Other rankings for 2011 include the following:
#7 company for leaders (Fortune)
#5 best global brand (Interbrand)
#82 green company (Newsweek)
#13 most admired company (Fortune)
#19 most innovative company (Fast Company).
For 2013, GE's brand was valued at $430 billion.
5 Growth values
Connects effectively with a broad group of stakeholders
In tune with outside customers and environment, sees around corners
Educated on global issues, curious about the world
Embraces ambiguity and uncertainty, is adaptive
Connects strategy to purpose and communicates in a way that inspires
Decisive, uses knowledge, experience, network, instinct
In 2011, Fortune ranked GE the 6th largest firm in the U.S., as well as the 14th most profitable. Other rankings for 2011 include the following:
#7 company for leaders (Fortune)
#5 best global brand (Interbrand)
#82 green company (Newsweek)
#13 most admired company (Fortune)
#19 most innovative company (Fast Company).
For 2013, GE's brand was valued at $430 billion.
5 Growth values
Connects effectively with a broad group of stakeholders
In tune with outside customers and environment, sees around corners
Educated on global issues, curious about the world
Embraces ambiguity and uncertainty, is adaptive
Connects strategy to purpose and communicates in a way that inspires
Decisive, uses knowledge, experience, network, instinct
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