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본문내용
Part 1
1. Business Mission
• What is the mission of the firm? What business is it in? Five years from now, what business does it wish to be in?
• Does the firm define its business in terms of benefits its customers want rather than in terms of goods and services?
2. Objectives
• Is the firm’s mission statement able to be translated into operational terms regarding the firm’s objectives?
• Are objectives based on sales, profits, or customers?
• Are they specific so that progress toward achievement can be measured?
3. SWOT analysis
a. Internal Strengths and Weaknesses
• What is the nature of the firm and its current situation?
1. Business Mission
• What is the mission of the firm? What business is it in? Five years from now, what business does it wish to be in?
• Does the firm define its business in terms of benefits its customers want rather than in terms of goods and services?
2. Objectives
• Is the firm’s mission statement able to be translated into operational terms regarding the firm’s objectives?
• Are objectives based on sales, profits, or customers?
• Are they specific so that progress toward achievement can be measured?
3. SWOT analysis
a. Internal Strengths and Weaknesses
• What is the nature of the firm and its current situation?
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