[A+ 레포트][국제경영][경영성공사례분석]How TikTok Succeeded in Global Market

소개글

[A+ 레포트][국제경영][경영성공사례분석]How TikTok Succeeded in Global Market에 대한 보고서 자료입니다.

목차

1. Introduction
1) About Tik Tok
2) Reasons of Topic Selection

2. Body
1) Major Features of Tik Tok
2) How Succeeded
3) US Companies’ Uses of Tik Tok
4) Future of Tik Tok

3. Conclusion

본문내용

Tik Tok is a social media platform for creating, sharing and discovering short music videos. Now it is available in over 150 markets around the world, in 75 languages. The latest available statistics show that there are 500 million Tik Tok users around the world. And it has great popularity from Generation Z. There are several factors of such success, but the most important factors are the linkage between contents and commerce, and extension to global market. As Tik Tok growing as a huge player in SNS market, many US companies tried to use Tik Tok as an advertising platform for their products. For example, Guess, US National Football League, Michael Khors, and Adidas Neo applied Tik Tok as their marketing tool to interact with their customers. Considering present situation of Tik Tok, it is possible to predict the future of Tik Tok from three possible outcomes.

키워드

경영,   국제경영,   마케팅,   틱톡,   레포트,   영어,   기업분석,   사례분석,   기업성공사례