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[Abstract]
The Development of Renaissance Stylistics and Court Culture
WooSoo Park
At the core of Renaissance Humanism was the belief in the power of eloquence. Eloquence was understood in the Renaissance as the effects of speech and verbal expressions upon the audience. Right from the start of the period elocutio finds most attention in the works of such humanists as Lorenzo Valla and Desiderius Erasmus among others. The so-called "rhetorical culture" pervades all areas of cultural production. For the rhetorical humanists, the art of speaking well, or the art of expressing oneself well, was the major way to distinguish cultured people from barbarians and beasts. Hence it is quite natural that the sword of aristocratic heroism was replaced by the tongue of the beau-semblant courtiers. The ideal Renaissance man was supposed to be an Odyssey well-adapting himself to a given time and place, or in other words, to a rhetorical situation. This man of "polytropos" was the man of many turnings and tropes. Just as the courtly ladies gain acceptable beauty only by richly ornamented garments, so it is stylistic ornaments of fresh and variegated colors that make the courtiers get advanced in the court. And the court was the center of rhetorical culture, while this culture and the art of abundant expressions were restrained and supplemented by the concept of decorum. The wit of brave expressions went in parallel with the judgement of right use. In fine, the Renaissance emphasis on rhetoric as a style reflects the socioaesthetic needs of "civic humanism" of the gentle courtiers and secretaries.

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