목차
1. Introduction
2. Marketing Strategy Objective
3. Environment Analysis
3.1 시장환경 분석
3.2 경쟁자 분석
3.3 고객 분석
3.4 자사 분석
4. SWOT Analysis & S.C.A
4.1 SWOT Analysis
4.1.1 Strength
4.1.2 Weakness
4.1.3 Opportunity
4.1.4 Threat
4.2 S.C.A
5. STP Strategy
5.1 Segmentation
5.2 Targeting
5.3 Positioning
6. Marketing Mix
6.1 Product
6.1.1 Product Life Cycle
6.1.2 차별화 전략
6.2 Price
6.3 Promotion
6.4 Place
7. Summary
2. Marketing Strategy Objective
3. Environment Analysis
3.1 시장환경 분석
3.2 경쟁자 분석
3.3 고객 분석
3.4 자사 분석
4. SWOT Analysis & S.C.A
4.1 SWOT Analysis
4.1.1 Strength
4.1.2 Weakness
4.1.3 Opportunity
4.1.4 Threat
4.2 S.C.A
5. STP Strategy
5.1 Segmentation
5.2 Targeting
5.3 Positioning
6. Marketing Mix
6.1 Product
6.1.1 Product Life Cycle
6.1.2 차별화 전략
6.2 Price
6.3 Promotion
6.4 Place
7. Summary
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