성균관대 미디어와 여론 중간고사 퀴즈 전체 문제 답안지

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성균관대 미디어와 여론 중간고사 퀴즈 전체 문제 답안지에 대한 보고서 자료입니다.

목차

Understanding Public Opinion
1. 4 reasons why we study public opinion
2. Five different categories to understand (or define) public opinion
3. Public, Mass and Crowd

Dimensions of Public Opinion
1. Three dimensions of opinions
a. Direction, Intensity and Stability
b. Why it is important to examine all three dimensions
2. Types of opinion distributions
a. Consensual distributions & Conflictual Situations
3. Public opinion & public policy: two different views
a. Elitist view vs. Pluralistic view

Attitude Formation, Stability & Change
1. What is attitude? What is belief? Relations among belief, attitude and behavior? How to measure attitude?
2. How are attitudes formed? from beliefs.
a. Summation model of attitude (Expectancy-Value Approach)
b. Mere exposure
c. Attitude building through Association

Political ideology & Public Opinion
1. What is political ideology and why is it important?
a. Converse’s study on political ideology – ideological innocence?
i. Major arguments?
ii. Do you think Converse’s argument is applicable to Korean situation?
2. Pluralistic roots of public opinion – personality, historical events, self-interest, and group attitude
a. Authoritarian personality – definition, its relationship with upbringing etc.
b. Self-interest
i. Economic voting models: Pocketbook vs. Sociotropic voting styles
c. Historical events
d. Group attitude

Traditional Ways of Measuring Public Opinion
1. Survey research (a.k.a. Introduction to polling methods)
a. Terms: census, sample survey, panel survey, cross-sectional survey, population, sampling, probability sampling, nonprobability sampling
b. Why should we care about probability sampling?
2. General guideline to write good survey questions
3. Focus group interview – basic guidelines

본문내용

a. Terms: census, sample survey, panel survey, cross-sectional survey, population, sampling, probability sampling, nonprobability sampling
- Poll: simple descriptive surveys for political or election
- Sampling: process of selecting observations, generalizing findings
- Population: specified study of elements, changes depending on study purpose
- Representativeness: population relevant to research. same variation,
- Cencus: numeral number count of the population
- Sample survey: measuring characteristics of a particular population of individuals
- Panel survey: same people as below over time to get a picture of how opinions may change
- Cross-sectional survey: surveys done at one point to provide a snapshot at that particular time
- Probability sampling: random samples, accurate insights into much larger population to generalize about the populations
simple random, stratified random, cluster sampling
- Nonprobability sampling: not representative of the larger population, small informal
person in the street, mall-intercept

키워드

미디어와여론,   미디어커뮤니케이션,   성균관대,   시험답안지,   Public opinion,   Political ideology,   설문조사,   여론조사