월트 디즈니 사례분석

소개글

월트 디즈니 사례분석에 대한 보고서 자료입니다.

목차

1. situation

2. problem

3. alternatives & decisions

4. summary

5. questions

본문내용

n of business was closely related to each other and shared one core competence.
Recently, however, the link of the chain seems to be weaken. For example, the cruise company has nothing to do with Disney's core competence and doesn't provide enough synergy to stay in cruise business. Internet portal service also was not a good business for Disney. In short, Disney need to trim its business mix.

키워드

월트디즈니,   기업분석,   국제경영전략,   하버드비즈니스리뷰,   walt disney