목차
1. Describe the adoption and diffusion process for new products.
2. List and define the steps in the new product development process.
3. Explain how can a company build and manage it's product mix and
product lines.
4. Explain how can a company make better brand decisions.
2. List and define the steps in the new product development process.
3. Explain how can a company build and manage it's product mix and
product lines.
4. Explain how can a company make better brand decisions.